{"id":125,"date":"2026-06-21T09:00:00","date_gmt":"2026-06-21T01:00:00","guid":{"rendered":"https:\/\/hbkaixuan.cn\/news\/tiktok-ads-spark-collaboration-guide\/"},"modified":"2026-06-21T09:00:00","modified_gmt":"2026-06-21T01:00:00","slug":"tiktok-ads-spark-collaboration-guide","status":"publish","type":"post","link":"https:\/\/hbkaixuan.cn\/news\/tiktok-ads-spark-collaboration-guide\/","title":{"rendered":"TikTok Ads \u5e7f\u544a\u6295\u653e\uff1aSpark Ads + \u8fbe\u4eba\u5408\u4f5c\u5b9e\u64cd"},"content":{"rendered":"<p><strong>\u6838\u5fc3\u6458\u8981\uff1a<\/strong> TikTok Ads 2026 \u5e74\u6210\u4e3a\u6d77\u5916\u83b7\u5ba2\u9ad8\u6027\u4ef7\u6bd4\u65b0\u6e20\u9053\uff0cCPM \u4ec5\u4e3a Facebook \u7684 60%\uff0c\u5e74\u8f7b\u7528\u6237\u5360\u6bd4\u9ad8\u3002\u672c\u6587\u5bf9\u6bd4 4 \u5927\u5e7f\u544a\u7c7b\u578b\u3001\u91cd\u70b9\u8bb2\u89e3 Spark Ads\uff08\u539f\u751f\u5e7f\u544a\uff09\u4e0e\u8fbe\u4eba\u5408\u4f5c\u5b9e\u64cd\uff0c\u9644\u9884\u7b97\u89c4\u5212\u3001\u7d20\u6750\u516c\u5f0f\u4e0e\u5e38\u89c1\u8e29\u5751\u3002<\/p>\n<h2>\u4e00\u3001TikTok Ads 4 \u5927\u7c7b\u578b<\/h2>\n<table border=\"1\" cellpadding=\"8\" style=\"border-collapse:collapse;width:100%\">\n<tr style=\"background:#f5f5f5\">\n<th>\u7c7b\u578b<\/th>\n<th>\u5f62\u5f0f<\/th>\n<th>\u5178\u578b CPM<\/th>\n<th>\u9002\u5408<\/th>\n<\/tr>\n<tr>\n<td>In-Feed Ads<\/td>\n<td>\u4fe1\u606f\u6d41\u539f\u751f\u89c6\u9891<\/td>\n<td>$5-10<\/td>\n<td>\u57fa\u7840\u5f15\u6d41<\/td>\n<\/tr>\n<tr>\n<td>Spark Ads<\/td>\n<td>\u63a8\u5e7f\u73b0\u6709\u89c6\u9891\uff08\u81ea\u5df1\u6216\u8fbe\u4eba\uff09<\/td>\n<td>$3-8<\/td>\n<td>\u653e\u5927\u7206\u6b3e<\/td>\n<\/tr>\n<tr>\n<td>TopView<\/td>\n<td>\u5f00\u5c4f\u9996\u5c4f\u89c6\u9891<\/td>\n<td>$50+<\/td>\n<td>\u54c1\u724c\u5927\u66dd\u5149<\/td>\n<\/tr>\n<tr>\n<td>Branded Hashtag Challenge<\/td>\n<td>\u54c1\u724c\u8bdd\u9898\u6311\u6218<\/td>\n<td>$150K \u8d77<\/td>\n<td>\u5927\u54c1\u724c\u6d3b\u52a8<\/td>\n<\/tr>\n<\/table>\n<h2>\u4e8c\u3001Spark Ads \u6df1\u5ea6\u89e3\u6790\uff08\u63a8\u8350\u91cd\u70b9\u505a\uff09<\/h2>\n<h3>2.1 \u4ec0\u4e48\u662f Spark Ads<\/h3>\n<p>\u4e0d\u662f\u65b0\u62cd\u5e7f\u544a\uff0c\u800c\u662f\u628a\u5df2\u53d1\u5e03\u7684\u539f\u751f\u89c6\u9891\uff08\u81ea\u5df1\u8d26\u53f7 or \u6388\u6743\u7684\u8fbe\u4eba\u89c6\u9891\uff09\u52a0\u94b1\u63a8\u5e7f\u3002\u4f18\u52bf\uff1a<\/p>\n<ul>\n<li>\u7528\u6237\u4e0d\u89c9\u5f97\u662f\u5e7f\u544a\uff08\u8f6c\u5316\u7387\u9ad8 30%+\uff09<\/li>\n<li>\u76f4\u63a5\u4ece\u539f\u89c6\u9891\u8d26\u53f7\u8df3\u5230\u4e3b\u9875<\/li>\n<li>\u7d2f\u8ba1\u7684\u8bc4\u8bba\u3001\u70b9\u8d5e\u4f1a\u4fdd\u7559<\/li>\n<li>\u53ef\u957f\u671f\u8dd1\u91cf<\/li>\n<\/ul>\n<h3>2.2 \u81ea\u64ad Spark Ads \u6b65\u9aa4<\/h3>\n<ol>\n<li>\u53d1\u5e03\u89c6\u9891\u5230\u81ea\u5df1\u8d26\u53f7\uff0c\u89c2\u5bdf 24 \u5c0f\u65f6\u6570\u636e<\/li>\n<li>\u627e\u5230\u81ea\u7136\u64ad\u653e\u91cf\u524d 20% \u7684\u89c6\u9891<\/li>\n<li>\u8fdb\u5165 Ads Manager \u2192 Create Campaign \u2192 Spark Ads<\/li>\n<li>\u8f93\u5165\u89c6\u9891\u94fe\u63a5 \u2192 \u8bbe\u7f6e\u53d7\u4f17 \u2192 \u51fa\u4ef7<\/li>\n<li>\u9884\u7b97\uff1a$50-200\/\u5929 \u6d4b\u8bd5<\/li>\n<\/ol>\n<h3>2.3 \u8fbe\u4eba Spark Ads \u6b65\u9aa4<\/h3>\n<ol>\n<li>\u5728 TikTok Creator Marketplace \u627e\u5339\u914d\u8fbe\u4eba<\/li>\n<li>\u7b7e\u8ba2\u6388\u6743\u534f\u8bae\uff08\u8fbe\u4eba\u7ed9\u4f60 Spark Code\uff09<\/li>\n<li>\u4ed8\u8fbe\u4eba\u8d39\u7528 + Ads \u6295\u653e\u8d39\u7528<\/li>\n<li>\u8f93\u5165 Spark Code \u5230\u5e7f\u544a\u540e\u53f0<\/li>\n<li>\u53ef\u8ba9\u8fbe\u4eba\u4e5f\u5e2e\u52a9 boost \u521d\u59cb\u4e92\u52a8<\/li>\n<\/ol>\n<h2>\u4e09\u3001\u8fbe\u4eba\u5408\u4f5c\u5b9a\u4ef7\u53c2\u8003<\/h2>\n<table border=\"1\" cellpadding=\"8\" style=\"border-collapse:collapse;width:100%\">\n<tr style=\"background:#f5f5f5\">\n<th>\u7c89\u4e1d\u7ea7\u522b<\/th>\n<th>\u5355\u6761\u89c6\u9891\u8d39\u7528<\/th>\n<th>Spark \u6388\u6743\u989d\u5916<\/th>\n<\/tr>\n<tr>\n<td>Nano\uff081K-10K\uff09<\/td>\n<td>$50-200<\/td>\n<td>+$50-100<\/td>\n<\/tr>\n<tr>\n<td>Micro\uff0810K-100K\uff09<\/td>\n<td>$200-800<\/td>\n<td>+$100-300<\/td>\n<\/tr>\n<tr>\n<td>Mid\uff08100K-500K\uff09<\/td>\n<td>$800-3000<\/td>\n<td>+$300-1000<\/td>\n<\/tr>\n<tr>\n<td>Macro\uff08500K-1M\uff09<\/td>\n<td>$3000-8000<\/td>\n<td>+$1000-3000<\/td>\n<\/tr>\n<tr>\n<td>Mega\uff081M+\uff09<\/td>\n<td>$8000+<\/td>\n<td>\u8bae\u4ef7<\/td>\n<\/tr>\n<\/table>\n<h2>\u56db\u3001\u6295\u653e\u524d 4 \u9879\u51c6\u5907<\/h2>\n<h3>4.1 TikTok Ads Manager \u8d26\u6237<\/h3>\n<p>\u8bbf\u95ee <code>ads.tiktok.com<\/code> \u6ce8\u518c\uff0c\u9009\u62e9\u76ee\u6807\u5e02\u573a\uff08\u4e0d\u540c\u5e02\u573a\u9700\u8981\u4e0d\u540c\u652f\u4ed8\u65b9\u5f0f\uff09\u3002<\/p>\n<h3>4.2 TikTok Pixel \u90e8\u7f72<\/h3>\n<p>\u5728\u7f51\u7ad9\u90e8\u7f72 Pixel\uff0c\u914d\u7f6e\u4ee5\u4e0b\u4e8b\u4ef6\uff1a<\/p>\n<ul>\n<li>ViewContent\uff08\u6d4f\u89c8\u5546\u54c1\uff09<\/li>\n<li>AddToCart<\/li>\n<li>InitiateCheckout<\/li>\n<li>Purchase \/ Lead<\/li>\n<\/ul>\n<h3>4.3 \u7d20\u6750\u8981\u6c42<\/h3>\n<ul>\n<li>\u7ad6\u7248 9:16 \u9ad8\u6e05 1080\u00d71920<\/li>\n<li>\u65f6\u957f 9-15 \u79d2\uff08&gt; 20 \u79d2\u4f1a\u9650\u5236\uff09<\/li>\n<li>\u524d 3 \u79d2\u5fc5\u987b\u6709\u94a9\u5b50<\/li>\n<li>\u52a0\u5b57\u5e55\uff0880% \u7528\u6237\u9759\u97f3\uff09<\/li>\n<li>\u4f7f\u7528 TT \u97f3\u4e50\u5e93<\/li>\n<\/ul>\n<h3>4.4 \u9884\u7b97\u89c4\u5212<\/h3>\n<table border=\"1\" cellpadding=\"8\" style=\"border-collapse:collapse;width:100%\">\n<tr style=\"background:#f5f5f5\">\n<th>\u9636\u6bb5<\/th>\n<th>\u65f6\u957f<\/th>\n<th>\u9884\u7b97\/\u5929<\/th>\n<th>\u76ee\u6807<\/th>\n<\/tr>\n<tr>\n<td>\u6d4b\u8bd5\u671f<\/td>\n<td>Day 1-14<\/td>\n<td>$50-100<\/td>\n<td>\u627e\u5230\u8dd1\u91cf\u7d20\u6750<\/td>\n<\/tr>\n<tr>\n<td>\u653e\u91cf\u671f<\/td>\n<td>Day 15-30<\/td>\n<td>$200-500<\/td>\n<td>\u89c4\u6a21\u5316\u8dd1\u91cf<\/td>\n<\/tr>\n<tr>\n<td>\u89c4\u6a21\u5316<\/td>\n<td>Day 30+<\/td>\n<td>$500-3000<\/td>\n<td>\u6301\u7eed\u4f18\u5316 ROAS<\/td>\n<\/tr>\n<\/table>\n<h2>\u4e94\u3001\u7d20\u6750\u7206\u6b3e\u516c\u5f0f<\/h2>\n<h3>\u516c\u5f0f A\uff1aUGC \u98ce\u683c\u6d4b\u8bc4<\/h3>\n<p>\u627e\u8fbe\u4eba\u6216\u5458\u5de5\u5047\u88c5\u666e\u901a\u7528\u6237\uff0c\u7b2c\u4e00\u4eba\u79f0\u6d4b\u8bc4\u4ea7\u54c1\uff1a<\/p>\n<blockquote>\n<p>[0-3s] &#8220;OMG this product literally changed my workflow&#8221;<br \/>\n[3-15s] \u5c55\u793a\u4f7f\u7528\u8fc7\u7a0b<br \/>\n[15-30s] Before\/After \u5bf9\u6bd4<br \/>\n[30-45s] Call to action\uff1a\u94fe\u63a5\u8d2d\u4e70<\/p>\n<\/blockquote>\n<h3>\u516c\u5f0f B\uff1a\u4ea7\u54c1\u60ac\u5ff5<\/h3>\n<blockquote>\n<p>[0-3s] &#8220;You won&#8217;t believe what this factory in China does&#8230;&#8221;<br \/>\n[3-15s] \u6162\u6162\u5c55\u793a\u8f66\u95f4\u3001\u751f\u4ea7\u7ebf<br \/>\n[15-30s] \u5c55\u793a\u6210\u54c1\u4e0e\u51fa\u53e3<br \/>\n[30-45s] &#8220;Message us to get a sample&#8221;<\/p>\n<\/blockquote>\n<h2>\u516d\u30016 \u4e2a\u5e38\u89c1\u5931\u8d25\u539f\u56e0<\/h2>\n<ol>\n<li>\u274c \u7d20\u6750&#8221;\u5e7f\u544a\u611f&#8221;\u592a\u5f3a\uff08\u4e0d\u50cf TT \u539f\u751f\uff09<\/li>\n<li>\u274c \u843d\u5730\u9875\u79fb\u52a8\u7aef\u4f53\u9a8c\u5dee<\/li>\n<li>\u274c \u53d7\u4f17\u8bbe\u7f6e\u592a\u7a84\uff08&lt; 100 \u4e07\u4eba\uff09<\/li>\n<li>\u274c \u53ea\u8dd1 3-5 \u5929\u5c31\u4e0b\u7ed3\u8bba<\/li>\n<li>\u274c \u6ca1\u6709 Pixel \u8ffd\u8e2a\u8f6c\u5316<\/li>\n<li>\u274c \u7d20\u6750\u592a\u5c11\uff081 \u7ec4\u7d20\u6750\u65e0\u6cd5\u6d4b\u8bd5\uff09<\/li>\n<\/ol>\n<h2>\u4e03\u3001\u6708\u5ea6\u590d\u76d8 5 \u6307\u6807<\/h2>\n<ol>\n<li><strong>VTR (View-Through Rate)<\/strong>\uff1a\u89c2\u770b\u5b8c\u6210\u7387 &gt; 25%<\/li>\n<li><strong>CTR<\/strong>\uff1a\u70b9\u51fb\u7387 &gt; 1%<\/li>\n<li><strong>CPM<\/strong>\uff1a\u5343\u6b21\u5c55\u793a\u6210\u672c<\/li>\n<li><strong>CPC<\/strong>\uff1a\u5355\u6b21\u70b9\u51fb\u6210\u672c &lt; $0.50 \u4e3a\u4f18\u79c0<\/li>\n<li><strong>ROAS<\/strong>\uff1a\u7535\u5546 &gt; 2 \u4e3a\u5408\u683c\uff0c&gt; 4 \u4e3a\u4f18\u79c0<\/li>\n<\/ol>\n<p><!-- kx-related-v2 --><\/p>\n<div class=\"kx-related-reading\" style=\"margin:36px 0 20px;padding:22px 26px;background:linear-gradient(135deg,#F0F7FF 0%,#F8FAFC 100%);border-left:4px solid #0A2540;border-radius:8px;\">\n<h3 style=\"margin:0 0 14px;font-size:17px;color:#0A2540;\">\ud83d\udcda \u5ef6\u4f38\u9605\u8bfb \u00b7 \u76f8\u5173\u4e3b\u9898\u6df1\u5ea6\u6587\u7ae0<\/h3>\n<div style=\"display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;\">\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/overseas-social-media-matrix-content-distribution\/\">\u6d77\u5916\u793e\u5a92\u77e9\u9635\u642d\u5efa\uff1a\u4e00\u5957\u5185\u5bb9\u591a\u5e73\u53f0\u5206\u53d1\u7684 5 \u5927\u539f\u5219<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/facebook-linkedin-tiktok-comparison-guide\/\">Facebook \/ LinkedIn \/ TikTok \u4e09\u5927\u5e73\u53f0\u5bf9\u6bd4\uff1a\u5916\u8d38\u4f01\u4e1a\u8be5\u9009\u54ea\u4e2a<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/tiktok-shop-cross-border-setup-guide\/\">TikTok Shop \u8de8\u5883\u7535\u5546\u5f00\u5e97\u5b9e\u64cd\uff08\u82f1\u7f8e\u4e1c\u5357\u4e9a\u5e02\u573a\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/tiktok-algorithm-cold-start-strategy\/\">TikTok \u7b97\u6cd5\u63a8\u8350\u673a\u5236\u62c6\u89e3\uff1a\u5982\u4f55\u51b7\u542f\u52a8\u83b7\u5f97\u521d\u59cb\u6d41\u91cf<\/a><\/li>\n<\/ul>\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/geo-30-day-execution-checklist\/\">GEO \u4f18\u5316\u600e\u4e48\u505a\uff1f2026 \u6700\u65b0 30 \u5929\u6267\u884c\u6e05\u5355\uff08\u53ef\u590d\u5236\u7167\u505a\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/chemical-industry-geo-optimization-case\/\">\u5316\u5de5\u4f01\u4e1a GEO \u4f18\u5316\u5b9e\u6218\uff1aSDIC\u3001TCCA \u51fa\u53e3 AI \u8be2\u76d8\u589e\u957f 3 \u500d\u590d\u76d8<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/machinery-manufacturing-geo-guide\/\">\u673a\u68b0\u5236\u9020\u4e1a GEO \u4f18\u5316\uff1a\u8ba9 AI \u4e3b\u52a8\u63a8\u8350\u4f60\u7684\u8bbe\u5907\uff08\u886c\u677f\u3001\u53d1\u7535\u673a\u6848\u4f8b\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/foreign-trade-b2b-geo-chatgpt-guide\/\">\u5916\u8d38 B2B \u72ec\u7acb\u7ad9 GEO \u4f18\u5316\uff1a\u8ba9 ChatGPT \u4e3b\u52a8\u5f15\u7528\u4f60\u7684\u5b8c\u6574\u65b9\u6848<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><!-- \/kx-related-v2 --><\/p>\n<hr>\n<p><strong>\u6977\u8f69\u7f51\u7edc<\/strong>\u63d0\u4f9b TikTok Ads \u4ee3\u6295\u670d\u52a1 + \u5168\u7403\u8fbe\u4eba\u8d44\u6e90\u5e93\u5bf9\u63a5\uff0c\u5e2e\u5916\u8d38\u4f01\u4e1a\u7a33\u5b9a\u8dd1\u901a\u4ed8\u8d39\u6d41\u91cf\u3002<\/p>\n<p>\ud83d\udcde \u54a8\u8be2\u7535\u8bdd\uff1a15632118538 | \ud83d\udce7 kaixuan@hbkaixuan.cn<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok Ads \u662f\u6d77\u5916\u65b0\u4e00\u4ee3\u9ad8\u6027\u4ef7\u6bd4\u5e7f\u544a\u6e20\u9053\u3002\u672c\u6587\u5bf9\u6bd4 4 \u5927\u5e7f\u544a\u7c7b\u578b\uff0c\u91cd\u70b9\u8bb2\u89e3 Spark Ads\uff08\u539f\u751f\u5e7f\u544a\uff09\u4e0e\u8fbe\u4eba\u5408\u4f5c\u5b9e\u64cd\uff0c\u9644\u9884\u7b97\u89c4\u5212\u4e0e\u7d20\u6750\u516c\u5f0f\u3002<\/p>\n","protected":false},"author":1,"featured_media":39,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103],"tags":[148,64,149,150],"class_list":["post-125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overseas-social-media","tag-tiktokads","tag-64","tag-149","tag-150"],"_links":{"self":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts\/125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/comments?post=125"}],"version-history":[{"count":0,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts\/125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/media\/39"}],"wp:attachment":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/media?parent=125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/categories?post=125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/tags?post=125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}