{"id":126,"date":"2026-06-22T09:00:00","date_gmt":"2026-06-22T01:00:00","guid":{"rendered":"https:\/\/hbkaixuan.cn\/news\/tiktok-shop-cross-border-setup-guide\/"},"modified":"2026-06-22T09:00:00","modified_gmt":"2026-06-22T01:00:00","slug":"tiktok-shop-cross-border-setup-guide","status":"publish","type":"post","link":"https:\/\/hbkaixuan.cn\/news\/tiktok-shop-cross-border-setup-guide\/","title":{"rendered":"TikTok Shop \u8de8\u5883\u7535\u5546\u5f00\u5e97\u5b9e\u64cd\uff08\u82f1\u7f8e\u4e1c\u5357\u4e9a\u5e02\u573a\uff09"},"content":{"rendered":"<p><strong>\u6838\u5fc3\u6458\u8981\uff1a<\/strong> TikTok Shop \u662f 2026 \u5e74\u589e\u901f\u8f83\u5feb\u7684\u8de8\u5883\u7535\u5546\u65b0\u5174\u6e20\u9053\uff0cGMV \u540c\u6bd4\u589e\u957f 200%\u3002\u672c\u6587\u8be6\u89e3\u82f1\u7f8e\u4e1c\u5357\u4e9a 3 \u5927\u5e02\u573a\u5f00\u5e97\u6761\u4ef6\u3001\u5165\u9a7b\u6d41\u7a0b\u3001\u8fd0\u8425\u6a21\u5f0f\u4e0e\u4f63\u91d1\u7ed3\u6784\uff0c\u5e2e\u60a8\u8bc4\u4f30\u662f\u5426\u503c\u5f97\u8fdb\u5165\uff0c\u907f\u514d\u76f2\u76ee\u8ddf\u98ce\u3002<\/p>\n<h2>\u4e00\u3001TikTok Shop 3 \u5927\u5e02\u573a\u5bf9\u6bd4<\/h2>\n<table border=\"1\" cellpadding=\"8\" style=\"border-collapse:collapse;width:100%\">\n<tr style=\"background:#f5f5f5\">\n<th>\u5e02\u573a<\/th>\n<th>\u5f00\u653e\u72b6\u6001<\/th>\n<th>\u5165\u9a7b\u95e8\u69db<\/th>\n<th>\u63a8\u8350\u6307\u6570<\/th>\n<\/tr>\n<tr>\n<td>\u4e1c\u5357\u4e9a\uff08\u9a6c\u6765 \/ \u5370\u5c3c \/ \u6cf0\u56fd \/ \u8d8a\u5357 \/ \u83f2\u5f8b\u5bbe\uff09<\/td>\n<td>\u6210\u719f\u5f00\u653e<\/td>\n<td>\u8f83\u4f4e\uff08\u6709\u672c\u5730\u516c\u53f8 or \u8de8\u5883\u8d44\u8d28\uff09<\/td>\n<td>\u2605\u2605\u2605\u2605\u2605<\/td>\n<\/tr>\n<tr>\n<td>\u82f1\u56fd UK<\/td>\n<td>\u6210\u719f\u5f00\u653e<\/td>\n<td>\u4e2d\u7b49\uff08\u9700 UK \u516c\u53f8\u6216\u8de8\u5883\u5165\u9a7b\uff09<\/td>\n<td>\u2605\u2605\u2605\u2605<\/td>\n<\/tr>\n<tr>\n<td>\u7f8e\u56fd US<\/td>\n<td>2023 \u5168\u9762\u5f00\u653e<\/td>\n<td>\u8f83\u9ad8\uff08\u653f\u7b56\u53d8\u52a8\u98ce\u9669\uff09<\/td>\n<td>\u2605\u2605\u2605<\/td>\n<\/tr>\n<tr>\n<td>\u6c99\u7279 \/ \u963f\u8054\u914b<\/td>\n<td>2024-2025 \u5f00\u653e<\/td>\n<td>\u4e2d\u7b49<\/td>\n<td>\u2605\u2605\u2605\u2605<\/td>\n<\/tr>\n<\/table>\n<h2>\u4e8c\u30014 \u5927\u5165\u9a7b\u6a21\u5f0f<\/h2>\n<h3>2.1 \u672c\u571f\u5e97<\/h3>\n<p>\u9700\u8981\u5f53\u5730\u516c\u53f8\u4e3b\u4f53\u3001\u5f53\u5730\u7a0e\u53f7\u3001\u5f53\u5730\u94f6\u884c\u8d26\u6237\u3002\u9002\u5408\u6709\u6d77\u5916\u5206\u516c\u53f8\u6216\u672c\u5730\u5408\u4f5c\u4f19\u4f34\u7684\u4f01\u4e1a\u3002<\/p>\n<h3>2.2 \u8de8\u5883\u5e97\uff08COD-Cross Border\uff09<\/h3>\n<p>\u7528\u4e2d\u56fd\u8425\u4e1a\u6267\u7167\u76f4\u63a5\u5165\u9a7b\uff0c\u8d27\u7269\u4ece\u4e2d\u56fd\u53d1\u51fa\u3002\u9002\u5408\u5927\u90e8\u5206\u56fd\u5185\u5546\u5bb6\u3002<\/p>\n<h3>2.3 Managed Store\uff08\u6258\u7ba1\u6a21\u5f0f\uff09<\/h3>\n<p>\u5b98\u65b9\u63d0\u4f9b\u4ed3\u50a8\u3001\u5c65\u7ea6\u3001\u552e\u540e\u3002\u5546\u5bb6\u53ea\u8d1f\u8d23\u9009\u54c1\u4e0e\u5907\u8d27\u3002\u964d\u4f4e\u8fd0\u8425\u95e8\u69db\u3002<\/p>\n<h3>2.4 Full Store\uff08\u81ea\u8fd0\u8425\uff09<\/h3>\n<p>\u5546\u5bb6\u5168\u6d41\u7a0b\u81ea\u4e3b\u8fd0\u8425\uff0c\u542b\u9009\u54c1\u3001\u5185\u5bb9\u3001\u5ba2\u670d\u3001\u552e\u540e\u3002\u9002\u5408\u6709\u7535\u5546\u56e2\u961f\u7684\u4f01\u4e1a\u3002<\/p>\n<h2>\u4e09\u3001\u8de8\u5883\u5e97\u5165\u9a7b\u6d41\u7a0b\uff088 \u6b65\uff09<\/h2>\n<h3>Step 1\uff1a\u51c6\u5907\u8d44\u6599<\/h3>\n<ul>\n<li>\u8425\u4e1a\u6267\u7167\uff08\u4e2d\u82f1\u6587\uff09<\/li>\n<li>\u6cd5\u4eba\u8eab\u4efd\u8bc1<\/li>\n<li>\u4f01\u4e1a\u94f6\u884c\u8d26\u6237\uff08\u652f\u6301 USD \u7ed3\u7b97\uff09<\/li>\n<li>\u4ea7\u54c1\u8d44\u8d28\uff08\u5982 CE\u3001FCC\u3001FDA \u7b49\uff09<\/li>\n<li>\u5546\u6807\u8bc1\u4e66\uff08\u63a8\u8350\u4f46\u975e\u5fc5\u9700\uff09<\/li>\n<\/ul>\n<h3>Step 2\uff1a\u8bbf\u95ee\u5165\u9a7b\u9875<\/h3>\n<p><code>seller.tiktokglobalshop.com<\/code> \u6216\u5bf9\u5e94\u5e02\u573a\u5b98\u65b9\u5165\u53e3\u3002<\/p>\n<h3>Step 3\uff1a\u586b\u5199\u516c\u53f8\u4fe1\u606f<\/h3>\n<p>\u516c\u53f8\u540d\u3001\u6ce8\u518c\u5730\u5740\u3001\u6cd5\u4eba\u3001\u8054\u7cfb\u65b9\u5f0f\uff0c\u52a1\u5fc5\u4e0e\u8425\u4e1a\u6267\u7167\u4e00\u81f4\u3002<\/p>\n<h3>Step 4\uff1a\u9009\u62e9\u76ee\u6807\u5e02\u573a<\/h3>\n<p>\u5efa\u8bae\u4e00\u5f00\u59cb\u53ea\u9009 1 \u4e2a\u5e02\u573a\u6df1\u8015\uff08\u63a8\u8350\u4e1c\u5357\u4e9a\u9a6c\u6765\u6216\u83f2\u5f8b\u5bbe\u5165\u95e8\uff09\u3002<\/p>\n<h3>Step 5\uff1a\u7c7b\u76ee\u9009\u62e9<\/h3>\n<p>\u4e0d\u540c\u5e02\u573a\u54c1\u7c7b\u653f\u7b56\u4e0d\u540c\uff0c\u670d\u88c5\u3001\u5bb6\u5c45\u3001\u7f8e\u5986\u662f\u901a\u7528\u9ad8\u9500\u54c1\u7c7b\u3002\u836f\u54c1\u3001\u4fdd\u5065\u54c1\u9650\u5236\u591a\u3002<\/p>\n<h3>Step 6\uff1a\u4e0a\u4f20\u4ea7\u54c1\u8d44\u8d28<\/h3>\n<p>\u5404\u54c1\u7c7b\u5fc5\u5907\u8d44\u8d28\u8981\u63d0\u524d\u51c6\u5907\uff0c\u5426\u5219\u5546\u54c1\u65e0\u6cd5\u4e0a\u67b6\u3002<\/p>\n<h3>Step 7\uff1a\u7ed1\u5b9a\u7269\u6d41<\/h3>\n<ul>\n<li>\u4e1c\u5357\u4e9a\uff1a\u5b98\u65b9\u7269\u6d41\uff08TTS Fulfillment\uff09\u8f83\u4fbf\u6377<\/li>\n<li>\u82f1\u7f8e\uff1a\u53ef\u9009\u5b98\u65b9 or \u81ea\u6709\u6d77\u5916\u4ed3<\/li>\n<\/ul>\n<h3>Step 8\uff1a\u7b49\u5f85\u5ba1\u6838<\/h3>\n<p>\u901a\u5e38 3-14 \u5929\u3002\u5ba1\u6838\u901a\u8fc7\u540e\u5373\u53ef\u4e0a\u67b6\u5546\u54c1\u3002<\/p>\n<h2>\u56db\u3001\u4f63\u91d1\u4e0e\u8d39\u7528\u7ed3\u6784<\/h2>\n<table border=\"1\" cellpadding=\"8\" style=\"border-collapse:collapse;width:100%\">\n<tr style=\"background:#f5f5f5\">\n<th>\u8d39\u7528\u7c7b\u578b<\/th>\n<th>\u4e1c\u5357\u4e9a<\/th>\n<th>\u82f1\u56fd<\/th>\n<th>\u7f8e\u56fd<\/th>\n<\/tr>\n<tr>\n<td>\u57fa\u7840\u4f63\u91d1<\/td>\n<td>2%-5%<\/td>\n<td>3%-8%<\/td>\n<td>5%-8%<\/td>\n<\/tr>\n<tr>\n<td>\u4ea4\u6613\u624b\u7eed\u8d39<\/td>\n<td>2%<\/td>\n<td>2%<\/td>\n<td>2%<\/td>\n<\/tr>\n<tr>\n<td>\u8054\u76df\u8425\u9500\u4f63\u91d1<\/td>\n<td>10%-30%\uff08\u53ef\u9009\uff09<\/td>\n<td>10%-30%<\/td>\n<td>10%-30%<\/td>\n<\/tr>\n<tr>\n<td>\u7269\u6d41<\/td>\n<td>\u6309\u91cd\u91cf<\/td>\n<td>\u6309\u91cd\u91cf<\/td>\n<td>\u6309\u91cd\u91cf<\/td>\n<\/tr>\n<\/table>\n<h2>\u4e94\u3001\u8fd0\u8425 3 \u5927\u6838\u5fc3\u52a8\u4f5c<\/h2>\n<h3>5.1 \u77ed\u89c6\u9891\u5e26\u8d27<\/h3>\n<p>\u53d1\u5e03\u4ea7\u54c1\u89c6\u9891\uff0c\u89c6\u9891\u4e2d\u6302\u8d2d\u7269\u8f66\u94fe\u63a5\u3002\u662f TikTok Shop \u4e3b\u8981\u6d41\u91cf\u6765\u6e90\u3002<\/p>\n<h3>5.2 \u76f4\u64ad\u5e26\u8d27<\/h3>\n<p>\u6bcf\u5468 3-5 \u573a\u76f4\u64ad\uff0c\u6bcf\u573a 2-4 \u5c0f\u65f6\u3002\u9009\u54c1\u3001\u8bdd\u672f\u3001\u4e92\u52a8\u90fd\u9700\u8981\u4e13\u4e1a\u3002<\/p>\n<h3>5.3 \u8fbe\u4eba\u5206\u9500<\/h3>\n<p>\u52a0\u5165 TikTok \u8054\u76df\u8425\u9500\u8ba1\u5212\uff0c\u8fbe\u4eba\u6302\u8f66\u5206\u9500\uff0c\u6309\u9500\u552e\u989d\u5206\u6210 10%-30%\u3002\u9002\u5408\u65e0\u81ea\u64ad\u80fd\u529b\u7684\u5546\u5bb6\u3002<\/p>\n<h2>\u516d\u3001\u9009\u54c1\u7684 5 \u5927\u9ec4\u91d1\u6807\u51c6<\/h2>\n<ol>\n<li>\u4ef7\u683c\u5e26 $10-50\uff08\u4e1c\u5357\u4e9a\u53ef $5-30\uff09<\/li>\n<li>\u89c6\u89c9\u51b2\u51fb\u5f3a\uff08\u62cd\u89c6\u9891\u5bb9\u6613\u51fa\u6548\u679c\uff09<\/li>\n<li>\u4f7f\u7528\u573a\u666f\u660e\u786e\uff08\u6559\u7a0b\u3001\u6d4b\u8bc4\u5bb9\u6613\u505a\uff09<\/li>\n<li>SKU \u7b80\u5355\uff08\u907f\u514d\u591a\u89c4\u683c\u9009\u62e9\uff09<\/li>\n<li>\u8f7b\u5c0f\u6613\u8fd0\u8f93\uff08\u964d\u4f4e\u56fd\u9645\u7269\u6d41\u6210\u672c\uff09<\/li>\n<\/ol>\n<h2>\u4e03\u30014 \u4e2a\u5e38\u89c1\u8e29\u5751<\/h2>\n<ol>\n<li>\u274c \u672a\u51c6\u5907\u54c1\u7c7b\u8d44\u8d28\u5c31\u51b2\u9009\u54c1<\/li>\n<li>\u274c \u4e00\u5f00\u59cb\u5c31\u6295\u5165 3-4 \u4e2a\u5e02\u573a\u5206\u6563\u7cbe\u529b<\/li>\n<li>\u274c \u7528\u56fd\u5185\u7535\u5546\u601d\u7ef4\u505a\uff08\u91cd\u63a8\u5e7f\u3001\u8f7b\u5185\u5bb9\uff09<\/li>\n<li>\u274c \u4e0d\u505a\u672c\u5730\u5316\uff08\u82f1\u7f8e\u5e02\u573a\u5fc5\u987b\u82f1\u6587\u539f\u58f0\uff09<\/li>\n<\/ol>\n<h2>\u516b\u3001\u6708\u5ea6\u6570\u636e\u590d\u76d8<\/h2>\n<ol>\n<li>GMV\uff08\u6210\u4ea4\u989d\uff09<\/li>\n<li>\u8ba2\u5355\u6570 &amp; \u5ba2\u5355\u4ef7<\/li>\n<li>\u9000\u8d27\u7387\uff08\u4e1c\u5357\u4e9a 5-15%\uff0c\u82f1\u7f8e 10-20%\uff09<\/li>\n<li>\u89c6\u9891\u6302\u8f66 CTR &amp; \u8f6c\u5316\u7387<\/li>\n<li>ROAS\uff08\u4ed8\u8d39\u6d41\u91cf &gt; 2 \u4e3a\u5408\u683c\uff09<\/li>\n<\/ol>\n<p><!-- kx-related-v2 --><\/p>\n<div class=\"kx-related-reading\" style=\"margin:36px 0 20px;padding:22px 26px;background:linear-gradient(135deg,#F0F7FF 0%,#F8FAFC 100%);border-left:4px solid #0A2540;border-radius:8px;\">\n<h3 style=\"margin:0 0 14px;font-size:17px;color:#0A2540;\">\ud83d\udcda \u5ef6\u4f38\u9605\u8bfb \u00b7 \u76f8\u5173\u4e3b\u9898\u6df1\u5ea6\u6587\u7ae0<\/h3>\n<div style=\"display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;\">\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/overseas-social-media-matrix-content-distribution\/\">\u6d77\u5916\u793e\u5a92\u77e9\u9635\u642d\u5efa\uff1a\u4e00\u5957\u5185\u5bb9\u591a\u5e73\u53f0\u5206\u53d1\u7684 5 \u5927\u539f\u5219<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/facebook-linkedin-tiktok-comparison-guide\/\">Facebook \/ LinkedIn \/ TikTok \u4e09\u5927\u5e73\u53f0\u5bf9\u6bd4\uff1a\u5916\u8d38\u4f01\u4e1a\u8be5\u9009\u54ea\u4e2a<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/tiktok-ads-spark-collaboration-guide\/\">TikTok Ads \u5e7f\u544a\u6295\u653e\uff1aSpark Ads + \u8fbe\u4eba\u5408\u4f5c\u5b9e\u64cd<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/tiktok-algorithm-cold-start-strategy\/\">TikTok \u7b97\u6cd5\u63a8\u8350\u673a\u5236\u62c6\u89e3\uff1a\u5982\u4f55\u51b7\u542f\u52a8\u83b7\u5f97\u521d\u59cb\u6d41\u91cf<\/a><\/li>\n<\/ul>\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/geo-30-day-execution-checklist\/\">GEO \u4f18\u5316\u600e\u4e48\u505a\uff1f2026 \u6700\u65b0 30 \u5929\u6267\u884c\u6e05\u5355\uff08\u53ef\u590d\u5236\u7167\u505a\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/chemical-industry-geo-optimization-case\/\">\u5316\u5de5\u4f01\u4e1a GEO \u4f18\u5316\u5b9e\u6218\uff1aSDIC\u3001TCCA \u51fa\u53e3 AI \u8be2\u76d8\u589e\u957f 3 \u500d\u590d\u76d8<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/machinery-manufacturing-geo-guide\/\">\u673a\u68b0\u5236\u9020\u4e1a GEO \u4f18\u5316\uff1a\u8ba9 AI \u4e3b\u52a8\u63a8\u8350\u4f60\u7684\u8bbe\u5907\uff08\u886c\u677f\u3001\u53d1\u7535\u673a\u6848\u4f8b\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/foreign-trade-b2b-geo-chatgpt-guide\/\">\u5916\u8d38 B2B \u72ec\u7acb\u7ad9 GEO \u4f18\u5316\uff1a\u8ba9 ChatGPT \u4e3b\u52a8\u5f15\u7528\u4f60\u7684\u5b8c\u6574\u65b9\u6848<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><!-- \/kx-related-v2 --><\/p>\n<hr>\n<p><strong>\u6977\u8f69\u7f51\u7edc<\/strong>\u63d0\u4f9b TikTok Shop \u5168\u94fe\u8def\u5f00\u5e97\u4ee3\u8fd0\u8425\u670d\u52a1\uff0c\u4ece\u5165\u9a7b\u5230\u7206\u6b3e\u5b75\u5316\u4e00\u7ad9\u5f0f\u652f\u6301\u3002<\/p>\n<p>\ud83d\udcde \u54a8\u8be2\u7535\u8bdd\uff1a15632118538 | \ud83d\udce7 kaixuan@hbkaixuan.cn<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok Shop \u662f 2026 \u5e74\u589e\u901f\u8f83\u5feb\u7684\u8de8\u5883\u7535\u5546\u65b0\u5174\u6e20\u9053\u3002\u672c\u6587\u8be6\u89e3\u82f1\u7f8e\u4e1c\u5357\u4e9a 3 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