{"id":129,"date":"2026-06-25T09:00:00","date_gmt":"2026-06-25T01:00:00","guid":{"rendered":"https:\/\/hbkaixuan.cn\/news\/google-eeat-experience-authority-building\/"},"modified":"2026-07-12T18:45:43","modified_gmt":"2026-07-12T10:45:43","slug":"google-eeat-experience-authority-building","status":"publish","type":"post","link":"https:\/\/hbkaixuan.cn\/news\/google-eeat-experience-authority-building\/","title":{"rendered":"\u8c37\u6b4c EEAT \u6df1\u5ea6\u89e3\u6790\uff1aExperience \u65f6\u4ee3\u4e0b\u7684\u5185\u5bb9\u6743\u5a01\u5ea6\u6784\u5efa\u5b9e\u6218"},"content":{"rendered":"<p><strong>\u6838\u5fc3\u6458\u8981\uff1a<\/strong> 2022 \u5e74 12 \u6708\u8c37\u6b4c\u628a EAT \u5347\u7ea7\u4e3a EEAT\uff08Experience-Expertise-Authoritativeness-Trustworthiness\uff09\uff0c\u65b0\u589e\u7684 Experience \u7ef4\u5ea6\u8ba9 UGC \u5185\u5bb9\u3001\u4eb2\u8eab\u4f53\u9a8c\u578b\u5185\u5bb9\u91cd\u65b0\u83b7\u5f97\u6743\u91cd\u3002\u672c\u6587\u6df1\u5ea6\u62c6\u89e3 EEAT 4 \u5927\u4fe1\u53f7\u5728 2026 \u5e74\u7684\u6743\u91cd\u53d8\u5316\u300115 \u4e2a\u53ef\u6267\u884c\u7684\u5efa\u8bbe\u52a8\u4f5c\u3001YMYL \u9886\u57df\u7684\u7279\u6b8a\u8981\u6c42\uff0c\u4ee5\u53ca\u5982\u4f55\u7528 Schema \u7ed3\u6784\u5316\u6570\u636e\u5f3a\u5316 EEAT \u4f20\u8fbe\u3002<\/p>\n<h2>\u4e00\u3001EEAT \u7684\u672c\u8d28\u4e0e 2026 \u6f14\u5316<\/h2>\n<h3>1.1 \u4ec0\u4e48\u662f EEAT<\/h3>\n<p>EEAT \u662f\u8c37\u6b4c\u641c\u7d22\u8d28\u91cf\u8bc4\u5206\u5458\u6307\u5357\uff08Search Quality Rater Guidelines\uff0cSQRG\uff09\u4e2d\u7684\u6838\u5fc3\u8bc4\u4f30\u6846\u67b6\uff0c\u7528\u4e8e\u4eba\u5de5\u8bc4\u5ba1\u5458\u5224\u65ad\u4e00\u4e2a\u9875\u9762\u662f\u5426\u503c\u5f97\u6392\u540d\u9760\u524d\u30024 \u4e2a\u5b57\u6bcd\u542b\u4e49\uff1a<\/p>\n<ul>\n<li><strong>Experience\uff08\u7ecf\u9a8c\uff09<\/strong>\uff1a\u4f5c\u8005\u662f\u5426\u4eb2\u8eab\u7ecf\u5386\u8fc7\u6240\u5199\u5185\u5bb9<\/li>\n<li><strong>Expertise\uff08\u4e13\u4e1a\uff09<\/strong>\uff1a\u4f5c\u8005\u662f\u5426\u5177\u5907\u76f8\u5173\u9886\u57df\u7684\u4e13\u4e1a\u77e5\u8bc6<\/li>\n<li><strong>Authoritativeness\uff08\u6743\u5a01\u6027\uff09<\/strong>\uff1a\u4f5c\u8005\/\u7ad9\u70b9\u5728\u884c\u4e1a\u5185\u662f\u5426\u88ab\u5e7f\u6cdb\u8ba4\u53ef<\/li>\n<li><strong>Trustworthiness\uff08\u53ef\u4fe1\u5ea6\uff09<\/strong>\uff1a\u5185\u5bb9\u3001\u4f5c\u8005\u3001\u7ad9\u70b9\u6574\u4f53\u662f\u5426\u503c\u5f97\u4fe1\u4efb\uff08\u6838\u5fc3\u4e2d\u7684\u6838\u5fc3\uff09<\/li>\n<\/ul>\n<h3>1.2 2026 \u5e74 4 \u5927\u7ef4\u5ea6\u6743\u91cd\u53d8\u5316<\/h3>\n<table border=\"1\" cellpadding=\"8\" style=\"border-collapse:collapse;width:100%\">\n<tr style=\"background:#f5f5f5\">\n<th>\u7ef4\u5ea6<\/th>\n<th>2020 \u6743\u91cd<\/th>\n<th>2026 \u6743\u91cd<\/th>\n<th>\u53d8\u5316\u539f\u56e0<\/th>\n<\/tr>\n<tr>\n<td>Trustworthiness<\/td>\n<td>\u8f83\u9ad8<\/td>\n<td>\u8f83\u9ad8\uff08\u66f4\u9ad8\uff09<\/td>\n<td>AI \u751f\u6210\u5185\u5bb9\u6cdb\u6ee5,\u53ef\u4fe1\u5ea6\u6210\u4e3a\u6838\u5fc3\u8fc7\u6ee4\u5668<\/td>\n<\/tr>\n<tr>\n<td>Experience<\/td>\n<td>\u2014<\/td>\n<td>\u4e2d\u9ad8<\/td>\n<td>2022 \u5e74\u65b0\u589e,\u4e0e AI \u5185\u5bb9\u62c9\u5f00\u5dee\u8ddd<\/td>\n<\/tr>\n<tr>\n<td>Expertise<\/td>\n<td>\u8f83\u9ad8<\/td>\n<td>\u4e2d<\/td>\n<td>\u76f8\u5bf9\u4e0b\u964d,\u8ba9\u4f4d\u4e8e Experience<\/td>\n<\/tr>\n<tr>\n<td>Authoritativeness<\/td>\n<td>\u4e2d<\/td>\n<td>\u4e2d<\/td>\n<td>\u57fa\u672c\u6301\u5e73<\/td>\n<\/tr>\n<\/table>\n<h3>1.3 EEAT \u4e0d\u662f\u76f4\u63a5\u6392\u540d\u56e0\u7d20<\/h3>\n<p>\u8c37\u6b4c\u5b98\u65b9\u591a\u6b21\u6f84\u6e05\uff1aEEAT \u672c\u8eab\u4e0d\u662f\u6392\u540d\u7b97\u6cd5\u7684\u76f4\u63a5\u8f93\u5165\u9879\u3002\u5b83\u662f\u641c\u7d22\u8d28\u91cf\u8bc4\u5206\u5458\u7528\u6765\u8bc4\u4ef7 SERP \u8d28\u91cf\u7684\u6846\u67b6\uff0c\u8bc4\u4f30\u7ed3\u679c\u53cd\u54fa\u7ed9\u7b97\u6cd5\u56e2\u961f\u7528\u4e8e\u6a21\u578b\u8fed\u4ee3\u3002\u56e0\u6b64\u4f18\u5316 EEAT \u662f\u95f4\u63a5\u5f71\u54cd\u6392\u540d\uff0c\u4f46\u5f71\u54cd\u9762\u8f83\u5e7f\uff08\u6240\u6709\u7b97\u6cd5\u66f4\u65b0\u90fd\u4f1a\u4ee5 EEAT \u4e3a\u53c2\u8003\uff09\u3002<\/p>\n<h2>\u4e8c\u3001Experience \u6df1\u5ea6\u5b9e\u6218<\/h2>\n<h3>2.1 Experience \u7684 3 \u5c42\u542b\u4e49<\/h3>\n<ol>\n<li><strong>First-hand Experience<\/strong>\uff1a\u4eb2\u8eab\u4f7f\u7528\/\u8d2d\u4e70\/\u4f53\u9a8c\u8fc7\u67d0\u4ea7\u54c1\u6216\u670d\u52a1<\/li>\n<li><strong>Direct Involvement<\/strong>\uff1a\u76f4\u63a5\u53c2\u4e0e\u67d0\u4e8b\u4ef6\u3001\u9879\u76ee\u6216\u8fc7\u7a0b<\/li>\n<li><strong>Contextual Experience<\/strong>\uff1a\u957f\u671f\u5728\u7279\u5b9a\u573a\u666f\u4e2d\u5de5\u4f5c\uff08\u5982\u533b\u751f\u5bf9\u533b\u7597\u8bdd\u9898\uff09<\/li>\n<\/ol>\n<h3>2.2 6 \u4e2a\u5efa\u8bbe Experience \u4fe1\u53f7\u7684\u52a8\u4f5c<\/h3>\n<ul>\n<li><strong>\u771f\u5b9e\u6848\u4f8b\u7167\u7247<\/strong>\uff1a\u52a0\u5e26 EXIF \u5143\u6570\u636e\u7684\u539f\u59cb\u7167\u7247,\u5305\u542b\u65f6\u95f4\/\u5730\u70b9\/\u8bbe\u5907<\/li>\n<li><strong>\u8fc7\u7a0b\u89c6\u9891<\/strong>\uff1a\u5c55\u793a\u5b9e\u9645\u64cd\u4f5c\u6216\u4f7f\u7528\u8fc7\u7a0b,\u800c\u975e\u4ea7\u54c1\u5b64\u7acb\u5c55\u793a<\/li>\n<li><strong>\u6570\u636e\u5bf9\u6bd4<\/strong>\uff1a\u7ed9\u51fa Before\/After \u7684\u53ef\u91cf\u5316\u5bf9\u6bd4<\/li>\n<li><strong>\u65f6\u95f4\u6233\u6807\u8bb0<\/strong>\uff1a\u660e\u786e\u6307\u51fa\u5185\u5bb9\u57fa\u4e8e\u54ea\u4e2a\u65f6\u671f\u7684\u5b9e\u9645\u64cd\u4f5c<\/li>\n<li><strong>\u5931\u8d25\u7ecf\u9a8c<\/strong>\uff1a\u5206\u4eab\u8e29\u8fc7\u7684\u5751\u548c\u6559\u8bad\uff08AI \u751f\u6210\u5185\u5bb9\u901a\u5e38\u56de\u907f\u8fd9\u7c7b\u5185\u5bb9\uff09<\/li>\n<li><strong>UGC \u6574\u5408<\/strong>\uff1a\u6574\u5408\u771f\u5b9e\u7528\u6237\u8bc4\u8bba\u3001Q&amp;A\u3001\u8bba\u575b\u8ba8\u8bba<\/li>\n<\/ul>\n<h3>2.3 Experience \u4e0e AI \u5185\u5bb9\u7684\u8fb9\u754c<\/h3>\n<p>\u8c37\u6b4c 2023 \u5e74\u5b98\u65b9\u58f0\u660e\uff1aAI \u751f\u6210\u5185\u5bb9\u672c\u8eab\u4e0d\u88ab\u964d\u6743,\u4f46\u7f3a\u4e4f Experience \u7684\u901a\u7528\u6027 AI \u5185\u5bb9\u4f1a\u88ab\u7b97\u6cd5\u8bc6\u522b\u5e76\u964d\u6743\u3002\u5224\u65ad\u6807\u51c6\uff1a<\/p>\n<ul>\n<li>\u2705 AI \u8f85\u52a9\u521b\u4f5c + \u4eba\u5de5\u6dfb\u52a0\u4eb2\u8eab\u4f53\u9a8c \u2192 \u901a\u8fc7<\/li>\n<li>\u274c \u7eaf AI \u751f\u6210 + \u65e0\u4e2a\u4eba\u7ecf\u9a8c \u2192 \u964d\u6743<\/li>\n<\/ul>\n<h2>\u4e09\u3001Expertise \u5efa\u8bbe\u7684 4 \u4e2a\u5c42\u6b21<\/h2>\n<h3>3.1 Formal Expertise\uff08\u6b63\u5f0f\u8d44\u8d28\uff09<\/h3>\n<p>\u5b66\u5386\u3001\u6267\u7167\u3001\u8ba4\u8bc1\u3002\u9002\u7528\u4e8e\u533b\u7597\u3001\u6cd5\u5f8b\u3001\u91d1\u878d\u7b49 YMYL \u9886\u57df,\u901a\u5e38\u9700\u8981\u5728\u4f5c\u8005\u9875\u660e\u786e\u5c55\u793a\u3002<\/p>\n<h3>3.2 Everyday Expertise\uff08\u751f\u6d3b\u4e13\u4e1a\uff09<\/h3>\n<p>\u975e\u6b63\u5f0f\u8d44\u8d28\u4f46\u957f\u671f\u79ef\u7d2f\u7684\u7ecf\u9a8c\u3002\u8c37\u6b4c\u660e\u786e\u627f\u8ba4\u8fd9\u7c7b\u4e13\u4e1a\u6027\uff1a\u4e00\u4e2a\u575a\u6301 20 \u5e74\u517b\u72d7\u7684\u535a\u4e3b\u5199\u517b\u72d7\u653b\u7565,\u6bd4\u521a\u6bd5\u4e1a\u7684\u52a8\u7269\u533b\u5b66\u4e13\u4e1a\u535a\u4e3b\u66f4\u6709 Experience\u3002<\/p>\n<h3>3.3 4 \u4e2a Expertise \u5efa\u8bbe\u52a8\u4f5c<\/h3>\n<ol>\n<li>\u5efa\u7acb\u4f5c\u8005\u9875\uff08Author Page\uff09,\u542b\u7b80\u4ecb\u3001\u4e13\u4e1a\u80cc\u666f\u3001\u793e\u4ea4\u4e3b\u9875\u94fe\u63a5<\/li>\n<li>\u6bcf\u7bc7\u6587\u7ae0\u7ed1\u5b9a\u4f5c\u8005,\u5c55\u793a byline + \u5934\u50cf<\/li>\n<li>\u4f7f\u7528 Schema Person \u6807\u8bb0\u4f5c\u8005\u7ed3\u6784\u5316\u6570\u636e<\/li>\n<li>\u4f5c\u8005\u9700\u5728 LinkedIn\u3001\u884c\u4e1a\u793e\u7fa4\u6709\u771f\u5b9e\u5b58\u5728\u611f\uff08\u7528\u4e8e\u4ea4\u53c9\u9a8c\u8bc1\uff09<\/li>\n<\/ol>\n<h2>\u56db\u3001Authoritativeness \u7684 3 \u5927\u4fe1\u53f7\u6e90<\/h2>\n<h3>4.1 \u6743\u5a01\u5916\u94fe<\/h3>\n<p>\u6765\u81ea\u884c\u4e1a\u5934\u90e8\u5a92\u4f53\u3001\u653f\u5e9c\/\u5b66\u672f\u673a\u6784\u3001\u7ef4\u57fa\u767e\u79d1\u7684\u5f15\u7528\u94fe\u63a5,\u662f\u6700\u5f3a\u7684\u6743\u5a01\u4fe1\u53f7\u3002\u6838\u5fc3\u4e0d\u5728\u6570\u91cf,\u800c\u5728\u8d28\u91cf\u548c\u76f8\u5173\u6027\u3002<\/p>\n<h3>4.2 \u54c1\u724c\u641c\u7d22\u91cf<\/h3>\n<p>\u7528\u6237\u5728\u8c37\u6b4c\u76f4\u63a5\u641c\u7d22\u4f60\u7684\u54c1\u724c\u540d\/\u4f5c\u8005\u540d\u7684\u6b21\u6570\u8d8a\u591a,\u8c37\u6b4c\u8d8a\u8ba4\u4e3a\u4f60\u6709\u6743\u5a01\u6027\u3002\u53ef\u4ee5\u7528 Google Trends \u76d1\u6d4b\u54c1\u724c\u8bcd\u641c\u7d22\u91cf\u53d8\u5316\u3002<\/p>\n<h3>4.3 \u54c1\u724c\u63d0\u53ca\uff08Brand Mention\uff09<\/h3>\n<p>\u5373\u4f7f\u6ca1\u6709\u94fe\u63a5,\u5728\u6743\u5a01\u7ad9\u70b9\u4e0a\u88ab\u63d0\u53ca\u54c1\u724c\u540d\u4e5f\u7b97\u6743\u5a01\u4fe1\u53f7\u3002\u8c37\u6b4c\u53ef\u4ee5\u8bc6\u522b\u975e\u94fe\u63a5\u54c1\u724c\u63d0\u53ca\uff08Unlinked Brand Mention\uff09\u3002<\/p>\n<h2>\u4e94\u3001Trustworthiness 5 \u5927\u6838\u5fc3\u4fe1\u53f7<\/h2>\n<h3>5.1 HTTPS \u4e0e\u5b89\u5168<\/h3>\n<p>\u65e0 HTTPS \u6216\u8bc1\u4e66\u8fc7\u671f\u76f4\u63a5\u6263\u5206,\u73b0\u4ee3\u7ad9\u70b9\u7684\u57fa\u7840\u95e8\u69db\u3002<\/p>\n<h3>5.2 \u8054\u7cfb\u65b9\u5f0f\u5b8c\u6574<\/h3>\n<p>\u7269\u7406\u5730\u5740\u3001\u7535\u8bdd\u3001\u4f01\u4e1a\u90ae\u7bb1\u3001\u8425\u4e1a\u6267\u7167\/\u516c\u53f8\u6ce8\u518c\u53f7\u7b49,YMYL \u9886\u57df\u5fc5\u987b\u6e05\u6670\u5c55\u793a\u3002<\/p>\n<h3>5.3 \u9690\u79c1\u653f\u7b56\u4e0e\u670d\u52a1\u6761\u6b3e<\/h3>\n<p>Privacy Policy\u3001Terms of Service\u3001Refund Policy \u4e09\u5927\u9875\u9762\u5fc5\u987b\u5b58\u5728,\u5e76\u6709\u771f\u5b9e\u5185\u5bb9\uff08\u4e0d\u80fd\u662f\u6a21\u677f\u7167\u642c\uff09\u3002<\/p>\n<h3>5.4 \u5ba2\u6237\u8bc4\u4ef7\u7684\u5c55\u793a<\/h3>\n<p>\u5c55\u793a\u771f\u5b9e\u7528\u6237\u8bc4\u4ef7\uff08\u542b\u8d1f\u9762\uff09\u6bd4\u53ea\u5c55\u793a 5 \u661f\u66f4\u53ef\u4fe1\u3002\u53ef\u4ee5\u6574\u5408 Google Reviews\u3001Trustpilot \u6570\u636e\u3002<\/p>\n<h3>5.5 \u5185\u5bb9\u51c6\u786e\u6027<\/h3>\n<p>\u6570\u636e\u5f15\u7528\u6709\u6e90\u3001\u6709\u5177\u4f53\u65f6\u95f4\u3001\u6709\u4f5c\u8005\u3002\u907f\u514d&#8221;\u6839\u636e\u7814\u7a76\u663e\u793a&#8221;&#8221;\u4e13\u5bb6\u8ba4\u4e3a&#8221;\u8fd9\u7c7b\u6a21\u7cca\u8868\u8fbe\u3002<\/p>\n<h2>\u516d\u3001YMYL \u9886\u57df\u7684\u7279\u6b8a\u8981\u6c42<\/h2>\n<h3>6.1 \u4ec0\u4e48\u662f YMYL<\/h3>\n<p>Your Money or Your Life \u7684\u7f29\u5199,\u6307\u6d89\u53ca\u91d1\u94b1\u3001\u5065\u5eb7\u3001\u5b89\u5168\u3001\u516c\u6c11\u6743\u76ca\u7684\u5185\u5bb9\u3002\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u533b\u7597\u5065\u5eb7\u5efa\u8bae<\/li>\n<li>\u8d22\u52a1\u91d1\u878d\u5efa\u8bae<\/li>\n<li>\u6cd5\u5f8b\u5efa\u8bae<\/li>\n<li>\u91cd\u5927\u751f\u6d3b\u51b3\u5b9a\uff08\u8d2d\u623f\u3001\u5a5a\u59fb\u3001\u6559\u80b2\uff09<\/li>\n<li>\u65b0\u95fb\u4e0e\u65f6\u4e8b<\/li>\n<\/ul>\n<h3>6.2 YMYL \u9886\u57df EEAT \u95e8\u69db\u63d0\u5347<\/h3>\n<p>\u5bf9 YMYL \u5185\u5bb9,\u8c37\u6b4c\u5bf9 EEAT \u7684\u8981\u6c42\u6307\u6570\u7ea7\u63d0\u5347\uff1a<\/p>\n<ul>\n<li>\u4f5c\u8005\u5fc5\u987b\u6709\u76f8\u5173\u6b63\u5f0f\u8d44\u8d28\uff08\u533b\u751f\u3001\u5f8b\u5e08\u3001\u6ce8\u518c\u4f1a\u8ba1\u5e08\uff09<\/li>\n<li>\u5185\u5bb9\u5fc5\u987b\u7ecf\u8fc7\u4e13\u4e1a\u5ba1\u6821<\/li>\n<li>\u9700\u8981\u5c55\u793a&#8221;\u6700\u540e\u66f4\u65b0\u65f6\u95f4&#8221;\u4e0e&#8221;\u5ba1\u6838\u4eba&#8221;<\/li>\n<li>\u9700\u8981\u6709\u514d\u8d23\u58f0\u660e\u4e0e\u4e13\u4e1a\u5efa\u8bae\u5f15\u5bfc<\/li>\n<\/ul>\n<h2>\u4e03\u3001\u7528 Schema \u7ed3\u6784\u5316\u6570\u636e\u5f3a\u5316 EEAT<\/h2>\n<h3>7.1 Article Schema<\/h3>\n<p>\u6bcf\u7bc7\u6587\u7ae0\u52a0 Article Schema,\u542b author\u3001datePublished\u3001dateModified\u3001publisher \u5b57\u6bb5\uff1a<\/p>\n<pre style=\"background:#f6f8fa;padding:12px;border-radius:6px;font-size:12px\"><code>{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Article\",\n  \"headline\": \"\u6587\u7ae0\u6807\u9898\",\n  \"author\": {\n    \"@type\": \"Person\",\n    \"name\": \"\u4f5c\u8005\u59d3\u540d\",\n    \"url\": \"https:\/\/yoursite.com\/author\/xxx\",\n    \"sameAs\": [\n      \"https:\/\/linkedin.com\/in\/xxx\",\n      \"https:\/\/twitter.com\/xxx\"\n    ]\n  },\n  \"datePublished\": \"2026-06-25\",\n  \"dateModified\": \"2026-06-25\",\n  \"publisher\": {\n    \"@type\": \"Organization\",\n    \"name\": \"\u6977\u8f69\u7f51\u7edc\",\n    \"logo\": {\"@type\":\"ImageObject\",\"url\":\"https:\/\/...\/logo.png\"}\n  }\n}<\/code><\/pre>\n<h3>7.2 Person Schema\uff08\u4f5c\u8005\u9875\uff09<\/h3>\n<p>\u4f5c\u8005\u72ec\u7acb\u9875\u9762\u52a0 Person Schema,\u542b jobTitle\u3001affiliation\u3001alumniOf\u3001knowsAbout \u7b49\u5b57\u6bb5,\u8ba9\u8c37\u6b4c\u8bc6\u522b\u4f5c\u8005\u7684\u5b8c\u6574\u804c\u4e1a\u753b\u50cf\u3002<\/p>\n<h3>7.3 Organization Schema\uff08\u9996\u9875\uff09<\/h3>\n<p>\u9996\u9875\u52a0 Organization Schema,\u542b legalName\u3001taxID\u3001address\u3001contactPoint,\u589e\u5f3a\u7ec4\u7ec7\u53ef\u4fe1\u5ea6\u3002<\/p>\n<h2>\u516b\u300115 \u4e2a\u53ef\u6267\u884c\u7684 EEAT \u5efa\u8bbe\u6e05\u5355<\/h2>\n<h3>8.1 \u7ad9\u70b9\u5c42\u9762\uff085 \u9879\uff09<\/h3>\n<ol>\n<li>\u5168\u7ad9 HTTPS \u542f\u7528 + \u8bc1\u4e66\u81ea\u52a8\u7eed\u671f<\/li>\n<li>Privacy \/ Terms \/ About Us 3 \u5927\u9875\u9762\u5b8c\u5584<\/li>\n<li>\u7269\u7406\u5730\u5740 + \u7535\u8bdd + \u90ae\u7bb1\u6e05\u6670\u5c55\u793a<\/li>\n<li>\u9996\u9875\u52a0 Organization Schema<\/li>\n<li>\u9875\u811a\u5c55\u793a ICP \/ SSL \/ \u652f\u4ed8\u5408\u89c4\u6807\u8bc6<\/li>\n<\/ol>\n<h3>8.2 \u4f5c\u8005\u5c42\u9762\uff085 \u9879\uff09<\/h3>\n<ol>\n<li>\u6bcf\u4f4d\u4f5c\u8005\u72ec\u7acb\u4f5c\u8005\u9875 + Person Schema<\/li>\n<li>\u4f5c\u8005\u9875\u542b\u771f\u5b9e\u5934\u50cf\u3001\u7b80\u4ecb\u3001\u5de5\u4f5c\u5c65\u5386<\/li>\n<li>\u4f5c\u8005\u793e\u4ea4\u4e3b\u9875\u94fe\u63a5 sameAs \u5b57\u6bb5<\/li>\n<li>YMYL 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Trends<\/td>\n<td>\u6708\u5ea6\u73af\u6bd4\u589e\u957f &gt; 5%<\/td>\n<\/tr>\n<tr>\n<td>Referring Domains<\/td>\n<td>Ahrefs \/ SEMrush<\/td>\n<td>\u5b63\u5ea6\u51c0\u589e &gt; 10 \u4e2a<\/td>\n<\/tr>\n<tr>\n<td>Domain Rating<\/td>\n<td>Ahrefs<\/td>\n<td>\u5e74\u5ea6\u63d0\u5347 &gt; 5 \u70b9<\/td>\n<\/tr>\n<tr>\n<td>\u505c\u7559\u65f6\u957f<\/td>\n<td>Google Analytics 4<\/td>\n<td>\u5e73\u5747 &gt; 2 \u5206\u949f<\/td>\n<\/tr>\n<tr>\n<td>\u8df3\u51fa\u7387<\/td>\n<td>Google Analytics 4<\/td>\n<td>&lt; 60%<\/td>\n<\/tr>\n<\/table>\n<p><!-- kx-related-v2 --><\/p>\n<div class=\"kx-related-reading\" style=\"margin:36px 0 20px;padding:22px 26px;background:linear-gradient(135deg,#F0F7FF 0%,#F8FAFC 100%);border-left:4px solid #0A2540;border-radius:8px;\">\n<h3 style=\"margin:0 0 14px;font-size:17px;color:#0A2540;\">\ud83d\udcda \u5ef6\u4f38\u9605\u8bfb \u00b7 \u76f8\u5173\u4e3b\u9898\u6df1\u5ea6\u6587\u7ae0<\/h3>\n<div style=\"display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;\">\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-penalty-recovery\/\">\u8c37\u6b4c SEO \u60e9\u7f5a\u6062\u590d\uff1a\u624b\u52a8 vs \u7b97\u6cd5\u5904\u7f5a\u7684 6 \u6b65\u81ea\u6551\u6307\u5357<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/chatgpt-content-optimization\/\">ChatGPT \u5185\u5bb9\u4f18\u5316\u6280\u5de7\uff1a\u8ba9 AI \u4e3b\u52a8\u5f15\u7528\u4f60\u7684\u7f51\u7ad9<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-onpage-seo-checklist\/\">\u8c37\u6b4c SEO \u7ad9\u5185\u4f18\u5316 15 \u9879 Checklist\uff08Title\u3001Meta\u3001H \u5c42\u7ea7\u3001\u5185\u94fe\u3001Alt \u5b8c\u6574\u65b9\u6848\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-analytics-tools\/\">\u8c37\u6b4c SEO \u6570\u636e\u5206\u6790\u5de5\u5177\u5168\u6307\u5357\uff08GSC + GA4 + Ahrefs + SEMrush \u4f7f\u7528\u624b\u518c\uff09<\/a><\/li>\n<\/ul>\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/facebook-content-posting-6-golden-rules\/\">Facebook \u5185\u5bb9\u53d1\u5e03 6 \u5927\u9ec4\u91d1\u6cd5\u5219\uff1a\u6da8\u7c89+\u4e92\u52a8\u53cc\u63d0\u5347<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-vs-social-media-vs-alibaba-comparison\/\">\u8c37\u6b4c SEO vs \u6d77\u5916\u793e\u5a92 vs \u963f\u91cc\u56fd\u9645\u7ad9\uff1a\u5916\u8d38\u83b7\u5ba2\u4e09\u5927\u6e20\u9053\u6df1\u5ea6\u5bf9\u6bd4<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-website-building-solution-comparison\/\">\u8c37\u6b4c SEO \u5efa\u7ad9\u65b9\u6848\u5bf9\u6bd4\uff1aWordPress \/ Shopify \/ \u72ec\u7acb\u5f00\u53d1 \/ SaaS \u5168\u89e3<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/factory-domestic-to-export-google-seo-value\/\">\u5de5\u5382\u5185\u8f6c\u5916\u4e3a\u4ec0\u4e48\u8981\u505a\u8c37\u6b4c SEO\uff1a3 \u5927\u6218\u7565\u4ef7\u503c\u4e0e ROI \u62c6\u89e3<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><!-- \/kx-related-v2 --><\/p>\n<hr>\n<p><strong>\u6977\u8f69\u7f51\u7edc<\/strong>\u4e13\u6ce8\u8c37\u6b4c SEO 10 \u5e74,\u63d0\u4f9b EEAT \u6df1\u5ea6\u8bca\u65ad\u4e0e\u5185\u5bb9\u8d44\u4ea7\u5efa\u8bbe\u670d\u52a1,\u5e2e\u52a9\u5916\u8d38\u4f01\u4e1a\u5728 AI \u5185\u5bb9\u6cdb\u6ee5\u65f6\u4ee3\u7a33\u5b9a\u83b7\u53d6\u8c37\u6b4c\u9ad8\u8d28\u91cf\u6d41\u91cf\u3002<\/p>\n<p>\ud83d\udcde \u54a8\u8be2\u7535\u8bdd\uff1a15632118538 | \ud83d\udce7 kaixuan@hbkaixuan.cn<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022 \u5e74\u8c37\u6b4c\u628a EAT \u5347\u7ea7\u4e3a EEAT,\u65b0\u589e\u4e86 Experience(\u7ecf\u9a8c)\u7ef4\u5ea6\u3002\u672c\u6587\u6df1\u5ea6\u62c6\u89e3 EEAT 4 \u5927\u4fe1\u53f7\u5728 2026 \u5e74\u7684\u5177\u4f53\u6743\u91cd\u53d8\u5316\u300115 \u4e2a\u53ef\u6267\u884c\u7684\u5efa\u8bbe\u52a8\u4f5c\u3001YMYL 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