{"id":153,"date":"2026-07-15T11:15:00","date_gmt":"2026-07-15T03:15:00","guid":{"rendered":"https:\/\/hbkaixuan.cn\/news\/?p=153"},"modified":"2026-07-12T18:45:38","modified_gmt":"2026-07-12T10:45:38","slug":"do-we-still-need-seo-in-ai-era","status":"publish","type":"post","link":"https:\/\/hbkaixuan.cn\/news\/do-we-still-need-seo-in-ai-era\/","title":{"rendered":"AI \u641c\u7d22\u65f6\u4ee3 SEO \u8fd8\u9700\u8981\u505a\u5417\uff1f70% \u8001\u677f\u90fd\u60f3\u9519\u4e86"},"content":{"rendered":"<p><strong>\u4e00\u53e5\u8bdd\u7b54\u6848\uff1a<\/strong>AI \u65f6\u4ee3 SEO \u4ecd\u7136\u8981\u505a\uff0c\u800c\u4e14\u6bd4\u4ee5\u524d\u66f4\u91cd\u8981\u2014\u2014\u539f\u56e0\u662f AI \u6293\u53d6\u5185\u5bb9\u7684\u7b2c\u4e00\u6b65\u5c31\u662f\u8d70\u4f20\u7edf\u641c\u7d22\u5f15\u64ce\u7684\u6536\u5f55\u8def\u5f84\uff0cSEO \u505a\u4e0d\u597d\uff0cAI \u6839\u672c\u53d1\u73b0\u4e0d\u4e86\u4f60\u300270% \u8001\u677f&#8221;\u780d SEO \u62bc GEO&#8221;\u7684\u60f3\u6cd5\u662f\u81f4\u547d\u9519\u8bef\u3002\u4ee5\u4e0b\u8be6\u89e3\u3002<\/p>\n<h2>\u5148\u8bf4\u6570\u636e\uff1aSEO \u6d41\u91cf\u5230\u5e95\u8870\u51cf\u4e86\u6ca1\u6709<\/h2>\n<p>Similarweb 2026 \u5e74 6 \u6708\u4e2d\u56fd\u533a\u6570\u636e\uff1a<\/p>\n<ul>\n<li>\u767e\u5ea6\u641c\u7d22\u603b\u6d41\u91cf\u540c\u6bd4 <strong>-8.3%<\/strong>\uff08\u9996\u6b21\u540c\u6bd4\u4e0b\u6ed1\uff09<\/li>\n<li>\u4f46\u4f01\u4e1a\u5b98\u7f51\u4ece\u767e\u5ea6\u5bfc\u5165\u7684\u9ad8\u8d28\u91cf\u6d41\u91cf\uff08\u505c\u7559 &gt;60 \u79d2\uff09\u540c\u6bd4 <strong>+11.2%<\/strong><\/li>\n<li>AI \u641c\u7d22\u5bfc\u5165\u7684\u6d41\u91cf\u540c\u6bd4 <strong>+187%<\/strong>\uff08\u57fa\u6570\u4f4e\uff09<\/li>\n<\/ul>\n<p>\u7ffb\u8bd1\uff1a<strong>\u767e\u5ea6\u6d41\u91cf\u603b\u76d8\u53d8\u5c0f\uff0c\u4f46\u7cbe\u51c6\u6d41\u91cf\u6bd4\u4f8b\u53d8\u9ad8\u3002SEO 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class=\"kx-auto-link\">AEO<\/a>\uff08\u9601\u697c\uff09<\/td>\n<td>\u8ba9\u641c\u7d22\u5f15\u64ce\u7b54\u6848\u6846\u76f4\u63a5\u6458\u5f55\u4f60\u7684\u6bb5\u843d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u6ca1\u6709 SEO \u5c31\u6ca1\u6709 GEO\u3002<\/strong>\u4f60\u780d\u6389 SEO \u76f8\u5f53\u4e8e\u628a\u5730\u57fa\u62c6\u4e86\uff0c\u4e00\u5c42\u548c\u9601\u697c\u4e00\u8d77\u584c\u3002<\/p>\n<h2>3 \u4e2a\u5177\u4f53\u903b\u8f91<\/h2>\n<h3>\u903b\u8f91 1\uff1aAI \u8bad\u7ec3\u6570\u636e\u6765\u81ea\u641c\u7d22\u5f15\u64ce<\/h3>\n<p>DeepSeek\/\u8c46\u5305\/Kimi\/\u6587\u5fc3\u7684\u8bad\u7ec3\u6570\u636e\u4e3b\u8981\u6765\u81ea\uff1a<\/p>\n<ul>\n<li>\u767e\u5ea6\u641c\u7d22\u7d22\u5f15\uff08\u5360\u4e2d\u6587\u6570\u636e 50%+\uff09<\/li>\n<li>\u767e\u5bb6\u53f7\u3001\u77e5\u4e4e\u3001\u5fae\u4fe1\u516c\u4f17\u53f7\u7b49\u5e73\u53f0\uff08\u8fd9\u4e9b\u5e73\u53f0\u7684\u6392\u540d\u4f9d\u8d56 SEO\uff09<\/li>\n<li>\u6293\u53d6\u7684\u4e92\u8054\u7f51\u516c\u5f00\u7f51\u9875\uff08\u722c\u866b\u8d70\u641c\u7d22\u5f15\u64ce\u7684\u6536\u5f55\u8def\u5f84\uff09<\/li>\n<\/ul>\n<p>\u4f60\u7684\u7f51\u7ad9\u4e0d\u88ab\u767e\u5ea6\u6536\u5f55\uff0cAI \u8bad\u7ec3\u65f6\u5c31\u53d1\u73b0\u4e0d\u4e86\u4f60\u3002<\/p>\n<h3>\u903b\u8f91 2\uff1aAI \u5f15\u7528\u9700\u8981&#8221;\u6743\u5a01\u4fe1\u53f7&#8221;<\/h3>\n<p>AI \u5224\u65ad&#8221;\u5f15\u7528\u54ea\u4e2a\u6765\u6e90&#8221;\u65f6\uff0c\u4f1a\u770b\uff1a<\/p>\n<ul>\n<li>\u8be5\u7f51\u7ad9\u7684\u767e\u5ea6\u6743\u91cd\uff08\u7b49\u4e8e SEO \u8868\u73b0\uff09<\/li>\n<li>\u8be5\u5185\u5bb9\u7684\u6536\u5f55\u65f6\u95f4\u548c\u66f4\u65b0\u9891\u7387<\/li>\n<li>\u8be5\u7f51\u7ad9\u7684\u53cd\u5411\u94fe\u63a5\u6570\u91cf\uff08SEO \u6838\u5fc3\u6307\u6807\uff09<\/li>\n<\/ul>\n<p>\u6ca1\u6709 SEO \u57fa\u7840\u7684\u7f51\u7ad9\uff0cAI \u5373\u4f7f\u53d1\u73b0\u4e86\u4f60\uff0c\u4e5f\u4e0d\u592a\u613f\u610f\u5f15\u7528\u3002<\/p>\n<h3>\u903b\u8f91 3\uff1aGEO \u6548\u679c\u4f9d\u8d56 SEO \u6570\u636e\u53cd\u9988<\/h3>\n<p>GEO \u4f18\u5316\u7684\u6548\u679c\u76d1\u6d4b\u9700\u8981\u770b\uff1a<\/p>\n<ul>\n<li>\u767e\u5ea6\u6536\u5f55\u7387\uff08\u591a\u5c11\u9875\u9762\u88ab\u6536\u5f55\uff09<\/li>\n<li>\u5173\u952e\u8bcd\u6392\u540d\u53d8\u5316\uff08\u54ea\u4e9b\u8bcd\u8fdb\u524d 10\uff09<\/li>\n<li>\u5b98\u7f51 UV\/PV \u53d8\u5316\uff08\u54ea\u4e9b\u6d41\u91cf\u6765\u81ea\u641c\u7d22\uff09<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u5168\u662f SEO \u6570\u636e\u3002\u6ca1\u6709 SEO\uff0c\u4f60\u6839\u672c\u4e0d\u77e5\u9053 GEO \u6709\u6ca1\u6709\u6548\u3002<\/p>\n<h2>\u6b63\u786e\u7684\u8d44\u6e90\u5206\u914d<\/h2>\n<p>\u6977\u8f69\u670d\u52a1\u7684\u6210\u529f\u5ba2\u6237\uff0cSEO \u548c GEO \u7684\u9884\u7b97\u5206\u914d\u5927\u81f4\u662f\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u9636\u6bb5<\/th>\n<th>SEO \u5360\u6bd4<\/th>\n<th>GEO \u5360\u6bd4<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u7b2c 1-3 \u4e2a\u6708\uff08\u5efa\u57fa\u7840\uff09<\/td>\n<td>70%<\/td>\n<td>30%<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c 4-6 \u4e2a\u6708\uff08GEO \u8d77\u91cf\uff09<\/td>\n<td>50%<\/td>\n<td>50%<\/td>\n<\/tr>\n<tr>\n<td>\u7b2c 7 \u4e2a\u6708\u540e\uff08\u5e76\u91cd\uff09<\/td>\n<td>40%<\/td>\n<td>60%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u6ca1\u6709\u4efb\u4f55\u9636\u6bb5\u662f&#8221;100% GEO \u4e0d\u505a SEO&#8221;\u3002<\/p>\n<h2>3 \u79cd&#8221;\u780d SEO&#8221;\u7684\u9519\u8bef\u505a\u6cd5<\/h2>\n<ol>\n<li><strong>\u505c\u6b62\u63d0\u4ea4\u767e\u5ea6 sitemap<\/strong>\uff1a\u9519\u3002\u767e\u5ea6\u662f AI \u8bad\u7ec3\u7684\u6700\u5927\u4e2d\u6587\u6570\u636e\u6e90\uff0c\u505c\u6b62\u63d0\u4ea4\u7b49\u4e8e\u9690\u8eab<\/li>\n<li><strong>\u89e3\u6563 SEO \u56e2\u961f\u5168\u90e8\u8f6c GEO<\/strong>\uff1a\u9519\u3002SEO \u6280\u672f\u80fd\u529b\uff08Schema\u3001robots.txt\u3001\u9875\u9762\u901f\u5ea6\u4f18\u5316\uff09\u662f GEO \u7684\u5fc5\u5907\u57fa\u7840<\/li>\n<li><strong>\u4e0d\u518d\u4f18\u5316\u5173\u952e\u8bcd\u53ea\u5199 AI \u5f15\u7528\u5185\u5bb9<\/strong>\uff1a\u9519\u3002AI \u5f15\u7528\u5185\u5bb9\u672c\u8eab\u5c31\u9700\u8981 SEO \u5173\u952e\u8bcd\u5e03\u5c40<\/li>\n<\/ol>\n<h2>\u67d0\u77f3\u5bb6\u5e84\u5ba2\u6237\u5bf9\u6bd4\u6848\u4f8b<\/h2>\n<p>2025 \u5e74 Q4 \u4e24\u5bb6\u5ba2\u6237\u540c\u65f6\u542f\u52a8&#8221;AI \u641c\u7d22\u4f18\u5316&#8221;\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u5ba2\u6237<\/th>\n<th>\u7b56\u7565<\/th>\n<th>180 \u5929\u7ed3\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>A \u5ba2\u6237<\/td>\n<td>\u780d 60% SEO \u9884\u7b97\u5168\u62bc GEO<\/td>\n<td>AI \u5f15\u7528 3 \u6b21\/\u6708\uff0cSEO \u6392\u540d\u8dcc 15%<\/td>\n<\/tr>\n<tr>\n<td>B \u5ba2\u6237<\/td>\n<td>SEO \u4fdd\u6301 + \u65b0\u589e GEO \u9884\u7b97<\/td>\n<td>AI \u5f15\u7528 24 \u6b21\/\u6708\uff0cSEO \u6392\u540d\u6da8 8%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>B \u5ba2\u6237\u7684 GEO \u6548\u679c\u662f A \u5ba2\u6237\u7684 8 \u500d\uff0c\u5c31\u56e0\u4e3a SEO \u5730\u57fa\u6ca1\u780d\u3002<\/p>\n<h2>\u4ec0\u4e48\u65f6\u5019\u53ef\u4ee5\u9002\u5ea6\u51cf\u5c11 SEO \u6295\u5165<\/h2>\n<ul>\n<li>SEO \u5df2\u7ecf\u505a\u5230\u6781\u81f4\uff08\u6838\u5fc3\u8bcd\u90fd\u5728\u767e\u5ea6\u524d 3\uff09<\/li>\n<li>SEO \u8fb9\u9645\u6295\u5165\u56de\u62a5\u5f88\u4f4e\uff08\u7ee7\u7eed\u52a0\u94b1\u6da8 1 \u540d\u8981\u82b1 3 \u500d\u94b1\uff09<\/li>\n<li>\u884c\u4e1a\u6574\u4f53 SEO \u7ade\u4e89\u5ea6\u6781\u9ad8\uff08\u8f6c GEO \u62a2\u65b0\u8d5b\u9053\uff09<\/li>\n<\/ul>\n<p>\u4f46\u5373\u4f7f\u8fd9\u4e9b\u573a\u666f\uff0c\u4e5f\u662f&#8221;\u51cf\u5c11&#8221;\u4e0d\u662f&#8221;\u780d\u6389&#8221;\uff0cSEO \u57fa\u7840\u7ef4\u62a4\u8d39\u4e0d\u80fd\u7701\u3002<\/p>\n<h2>\u5e38\u89c1\u95ee\u9898 FAQ<\/h2>\n<h3>Q1\uff1aSEO \u5df2\u6b7b\u8fd9\u4e2a\u8bf4\u6cd5\u5bf9\u5417\uff1f<\/h3>\n<p>\u4e0d\u5bf9\u3002\u662f&#8221;\u5806\u5916\u94fe + \u5173\u952e\u8bcd\u5bc6\u5ea6&#8221;\u8fd9\u5957\u8001 SEO \u6b7b\u4e86\uff0c\u73b0\u4ee3 SEO\uff08\u6280\u672f SEO + \u5185\u5bb9 SEO\uff09\u6bd4\u4ee5\u524d\u66f4\u91cd\u8981\u3002<\/p>\n<h3>Q2\uff1a\u65b0\u7ad9\u53ef\u4ee5\u8df3\u8fc7 SEO \u76f4\u63a5\u505a GEO \u5417\uff1f<\/h3>\n<p>\u4e0d\u5efa\u8bae\u3002\u6280\u672f SEO \u57fa\u5efa\uff08Schema\/robots.txt\/sitemap\uff09\u662f GEO \u7684\u524d\u7f6e\u6761\u4ef6\uff0c\u8df3\u4e0d\u8fc7\u3002\u5185\u5bb9 SEO \u548c GEO \u53ef\u4ee5\u5408\u5e76\u505a\uff08\u4e00\u7a3f\u4e24\u7528\uff09\u3002<\/p>\n<h3>Q3\uff1aSEO \u56e2\u961f\u548c GEO \u56e2\u961f\u5206\u5f00\u914d\u7f6e\u5417\uff1f<\/h3>\n<p>\u4e0d\u5efa\u8bae\u3002\u540c\u4e00\u6279\u4eba\u505a\u624d\u80fd\u4fdd\u8bc1\u4e24\u8fb9\u534f\u8c03\u3002\u6977\u8f69\u5185\u90e8\u5c31\u662f 1 \u4eba\u7ba1 SEO + GEO\uff0c\u4e0d\u989d\u5916\u5206\u5de5\u3002<\/p>\n<h2>\u4e0b\u4e00\u6b65<\/h2>\n<p>\u4e86\u89e3 SEO \u548c GEO \u5dee\u5f02\u770b <a href=\"\/news\/geo-vs-seo-differences\/\">GEO \u4e0e SEO \u6709\u4ec0\u4e48\u533a\u522b<\/a>\uff1b\u5efa\u7acb\u5b8c\u6574\u8ba4\u77e5\u770b <a href=\"\/news\/generative-engine-optimization-methodology\/\">GEO \u5b8c\u6574\u65b9\u6cd5\u8bba<\/a>\uff1b<a href=\"\/contact.html\">\u8054\u7cfb\u6977\u8f69<\/a>\u53ef\u62ff\u5230\u300aSEO + GEO \u878d\u5408\u6267\u884c\u8868\u300b\u3002<\/p>\n<p><!-- kx-related-v2 --><\/p>\n<div class=\"kx-related-reading\" style=\"margin:36px 0 20px;padding:22px 26px;background:linear-gradient(135deg,#F0F7FF 0%,#F8FAFC 100%);border-left:4px solid #0A2540;border-radius:8px;\">\n<h3 style=\"margin:0 0 14px;font-size:17px;color:#0A2540;\">\ud83d\udcda \u5ef6\u4f38\u9605\u8bfb \u00b7 \u76f8\u5173\u4e3b\u9898\u6df1\u5ea6\u6587\u7ae0<\/h3>\n<div style=\"display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;\">\n<ul 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style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/ai-seo-vs-geo-vs-aeo\/\">AI SEO\u3001GEO\u3001AEO \u6709\u4ec0\u4e48\u533a\u522b\uff1f\u4e00\u5f20\u56fe\u770b\u61c2 3 \u4e2a\u65b0\u8bcd<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-ranking-factors-2026\/\">2026 \u8c37\u6b4c SEO \u6392\u540d\u6838\u5fc3\u56e0\u7d20\u5b8c\u6574\u89e3\u6790\uff08E-E-A-T \u4e0e AI Overviews \u53cc\u91cd\u5f71\u54cd\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/geo-90-day-review-template\/\">90 \u5929 GEO \u6570\u636e\u590d\u76d8\u6a21\u677f\uff1a\u4e00\u4efd Excel \u8bb2\u6e05\u6548\u679c\u548c\u4e0b\u4e00\u6b65<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/multimodal-geo-image-video-optimization\/\">\u591a\u6a21\u6001 GEO\uff1a\u8ba9 AI \u770b\u61c2\u4f60\u7684\u56fe\u7247\u548c\u89c6\u9891\uff082026 \u65b0\u8d8b\u52bf\uff09<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><!-- \/kx-related-v2 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