{"id":68,"date":"2026-06-30T09:00:00","date_gmt":"2026-06-30T01:00:00","guid":{"rendered":"https:\/\/hbkaixuan.cn\/news\/google-seo-ranking-factors-2026\/"},"modified":"2026-07-12T18:45:41","modified_gmt":"2026-07-12T10:45:41","slug":"google-seo-ranking-factors-2026","status":"publish","type":"post","link":"https:\/\/hbkaixuan.cn\/news\/google-seo-ranking-factors-2026\/","title":{"rendered":"2026 \u8c37\u6b4c SEO \u6392\u540d\u6838\u5fc3\u56e0\u7d20\u5b8c\u6574\u89e3\u6790\uff08E-E-A-T \u4e0e AI Overviews \u53cc\u91cd\u5f71\u54cd\uff09"},"content":{"rendered":"<p><strong>\u6838\u5fc3\u6458\u8981\uff1a<\/strong>2026 \u5e74\u8c37\u6b4c SEO \u6709\u4e24\u4e2a\u51b3\u5b9a\u6027\u53d8\u5316:<a href=\"https:\/\/hbkaixuan.cn\/news\/eeat-application-in-geo\/\" class=\"kx-auto-link\">E-E-A-T<\/a> (Experience, Expertise, Authoritativeness, Trustworthiness) \u6743\u91cd\u4e0a\u5347\u5230 40%+,AI Overviews (AI \u6982\u89c8) \u62a2\u8d70 30%-50% \u7684\u4f20\u7edf SERP \u70b9\u51fb\u3002\u672c\u6587\u7ed9\u51fa 12 \u5927\u6392\u540d\u56e0\u7d20\u6743\u91cd\u5206\u6790,\u4ee5\u53ca\u5e94\u5bf9\u65b0\u7b97\u6cd5\u7684\u5b9e\u64cd\u7b56\u7565\u3002<\/strong><\/p>\n<h2>\u4e00\u30012026 \u8c37\u6b4c\u7b97\u6cd5\u7ed3\u6784\u6027\u53d8\u5316<\/h2>\n<h3>1.1 AI Overviews \u5168\u9762\u94fa\u5f00<\/h3>\n<p>2024 \u5e74\u5e95 Google \u5728\u7f8e\u56fd\u5168\u9762\u63a8\u51fa AI Overviews (\u539f SGE),2025 \u5e74\u6269\u5c55\u5230 100+ \u56fd\u5bb6\u3002\u641c\u7d22\u7ed3\u679c\u9875\u9876\u90e8 AI \u751f\u6210\u7684\u7b54\u6848\u6324\u5360\u524d 3 \u4f4d\u81ea\u7136\u6392\u540d,\u4f20\u7edf SEO \u6d41\u91cf\u4e0b\u964d 30-50%\u3002<\/p>\n<h3>1.2 E-E-A-T \u6743\u91cd\u7ee7\u7eed\u62c9\u5347<\/h3>\n<p>2025 \u5e74 8 \u6708 Google Helpful Content Update \u540e,E-E-A-T \u76f8\u5173\u7684\u4fe1\u53f7\u6743\u91cd\u4ece 25% \u4e0a\u5347\u5230 40%+\u3002\u8c01\u80fd\u8bc1\u660e&#8221;\u6211\u662f\u8fd9\u65b9\u9762\u4e13\u5bb6&#8221;,\u8c01\u6392\u540d\u5c31\u9760\u524d\u3002<\/p>\n<h3>1.3 \u7528\u6237\u6ee1\u610f\u5ea6\u4fe1\u53f7\u5f3a\u5316<\/h3>\n<p>\u70b9\u51fb\u7387\u3001\u505c\u7559\u65f6\u95f4\u3001\u8df3\u51fa\u7387\u3001\u8fd4\u56de\u641c\u7d22\u7387\u7b49\u884c\u4e3a\u4fe1\u53f7\u6743\u91cd\u4e0a\u5347 15%\u3002\u7528\u6237\u5728\u60a8\u9875\u9762\u505c\u7559\u4e45\u3001\u4e0d\u8fd4\u56de,\u8c37\u6b4c\u5c31\u8ba4\u4e3a\u60a8\u5185\u5bb9\u597d\u3002<\/p>\n<h2>\u4e8c\u300112 \u5927\u6392\u540d\u56e0\u7d20\u6743\u91cd\u5206\u5e03(2026 \u7248)<\/h2>\n<table>\n<thead>\n<tr>\n<th>\u56e0\u7d20<\/th>\n<th>\u6743\u91cd<\/th>\n<th>2024\u21922026 \u53d8\u5316<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u5185\u5bb9\u8d28\u91cf\u4e0e\u6df1\u5ea6<\/td>\n<td>18%<\/td>\n<td>\u2191 +3%<\/td>\n<\/tr>\n<tr>\n<td>E-E-A-T \u4fe1\u53f7<\/td>\n<td>15%<\/td>\n<td>\u2191 +8%<\/td>\n<\/tr>\n<tr>\n<td>\u7528\u6237\u884c\u4e3a\u4fe1\u53f7<\/td>\n<td>12%<\/td>\n<td>\u2191 +5%<\/td>\n<\/tr>\n<tr>\n<td>\u53cd\u5411\u94fe\u63a5\u8d28\u91cf<\/td>\n<td>10%<\/td>\n<td>\u2193 -8%<\/td>\n<\/tr>\n<tr>\n<td>\u5173\u952e\u8bcd\u5339\u914d\u5ea6<\/td>\n<td>8%<\/td>\n<td>\u2193 -2%<\/td>\n<\/tr>\n<tr>\n<td>Core Web Vitals<\/td>\n<td>8%<\/td>\n<td>\u6301\u5e73<\/td>\n<\/tr>\n<tr>\n<td>\u79fb\u52a8\u53cb\u597d<\/td>\n<td>7%<\/td>\n<td>\u6301\u5e73<\/td>\n<\/tr>\n<tr>\n<td>\u9875\u9762 HTTPS<\/td>\n<td>5%<\/td>\n<td>\u6301\u5e73<\/td>\n<\/tr>\n<tr>\n<td>\u7ed3\u6784\u5316\u6570\u636e<\/td>\n<td>5%<\/td>\n<td>\u2191 +2%<\/td>\n<\/tr>\n<tr>\n<td>\u57df\u540d\u4e13\u4e1a\u5ea6<\/td>\n<td>5%<\/td>\n<td>\u2193 -3%<\/td>\n<\/tr>\n<tr>\n<td>\u5185\u5bb9\u65b0\u9c9c\u5ea6<\/td>\n<td>4%<\/td>\n<td>\u2191 +1%<\/td>\n<\/tr>\n<tr>\n<td>\u5176\u4ed6\u6280\u672f\u4fe1\u53f7<\/td>\n<td>3%<\/td>\n<td>\u2014<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u4e09\u3001E-E-A-T 4 \u4e2a\u7ef4\u5ea6\u5b9e\u6218<\/h2>\n<h3>Experience(\u7ecf\u9a8c)<\/h3>\n<ul>\n<li>\u4f5c\u8005\u7b80\u4ecb\u5199\u660e\u884c\u4e1a\u5e74\u9650\u3001\u5177\u4f53\u9879\u76ee<\/li>\n<li>\u6587\u7ae0\u52a0\u5165&#8221;\u6211\u5728 X \u65f6\u770b\u5230&#8230;&#8221;&#8221;\u6211\u4eec\u5ba2\u6237 Y \u7684\u5b9e\u9645\u6848\u4f8b&#8230;&#8221;<\/li>\n<li>\u63d0\u4f9b\u7b2c\u4e00\u624b\u6570\u636e\u3001\u539f\u521b\u622a\u56fe\u3001\u4eb2\u8eab\u6d4b\u8bd5\u7ed3\u679c<\/li>\n<\/ul>\n<h3>Expertise(\u4e13\u4e1a)<\/h3>\n<ul>\n<li>\u4f5c\u8005\u6301\u6709\u76f8\u5173\u8d44\u8d28\/\u8bc1\u4e66,\u9644\u8bc1\u660e<\/li>\n<li>\u6280\u672f\u6027\u5185\u5bb9\u7528\u884c\u4e1a\u672f\u8bed\u51c6\u786e<\/li>\n<li>\u5f15\u7528\u6743\u5a01\u6587\u732e(\u4e0d\u662f\u7ef4\u57fa,\u800c\u662f\u5b98\u65b9\u6587\u6863\u3001\u5b66\u672f\u8bba\u6587)<\/li>\n<\/ul>\n<h3>Authoritativeness(\u4e13\u4e1a)<\/h3>\n<ul>\n<li>\u88ab\u6743\u5a01\u7ad9\u70b9\u5f15\u7528(\u653f\u5e9c\/\u5b66\u672f\/\u4e3b\u6d41\u5a92\u4f53)<\/li>\n<li>Wikipedia \u6761\u76ee\u5efa\u8bbe<\/li>\n<li>\u884c\u4e1a\u4e13\u5bb6\u80cc\u4e66<\/li>\n<\/ul>\n<h3>Trustworthiness(\u53ef\u4fe1)<\/h3>\n<ul>\n<li>\u516c\u53f8\u4fe1\u606f\u5b8c\u6574(About Us\u3001\u9690\u79c1\u653f\u7b56\u3001\u8054\u7cfb\u65b9\u5f0f)<\/li>\n<li>HTTPS + \u57df\u540d WHOIS \u516c\u5f00<\/li>\n<li>\u7528\u6237\u8bc4\u4ef7\/\u8bc4\u8bba\u771f\u5b9e\u5c55\u793a<\/li>\n<\/ul>\n<h2>\u56db\u3001AI Overviews \u65f6\u4ee3 SEO \u65b0\u7b56\u7565<\/h2>\n<h3>4.1 \u4e89\u53d6\u88ab AI \u5f15\u7528<\/h3>\n<p>AI Overviews \u4f1a\u663e\u793a 3-8 \u4e2a&#8221;\u5f15\u7528\u6e90&#8221;\u3002\u88ab\u5f15\u7528 = \u514d\u8d39\u83b7\u5f97 AI \u66dd\u5149 + \u70b9\u51fb\u6d41\u91cf\u3002\u7b56\u7565:<\/p>\n<ul>\n<li>\u5199\u6e05\u6670\u7684&#8221;\u95ee\u7b54\u5f0f&#8221;\u5185\u5bb9(H2 \u7528\u95ee\u9898\u3001\u4e0b\u6bb5\u843d\u7ed9\u7b54\u6848)<\/li>\n<li>\u6570\u636e\/\u7ed3\u8bba\u524d\u7f6e(AI \u6293\u53d6\u5173\u952e\u7ed3\u8bba\u4f18\u5148)<\/li>\n<li>\u7ed3\u6784\u5316\u6570\u636e FAQPage \u6807\u8bb0<\/li>\n<\/ul>\n<h3>4.2 \u5dee\u5f02\u5316\u957f\u5c3e\u5185\u5bb9<\/h3>\n<p>AI \u62a2\u8d70\u7684\u662f&#8221;\u6807\u51c6\u7b54\u6848&#8221;\u578b\u6d41\u91cf\u3002\u60a8\u505a\u957f\u5c3e\u3001\u573a\u666f\u5316\u3001\u6709\u72ec\u6709\u89c2\u70b9\u7684\u5185\u5bb9,\u53cd\u800c\u66f4\u6709\u4ef7\u503c\u3002<\/p>\n<h3>4.3 \u54c1\u724c\u641c\u7d22\u4f18\u5316<\/h3>\n<p>\u7528\u6237\u770b\u5230 AI \u6458\u8981\u540e,\u5982\u679c\u5bf9\u67d0\u54c1\u724c\u597d\u5947\u4f1a\u76f4\u63a5\u641c\u54c1\u724c\u540d\u3002\u5f3a\u5316\u54c1\u724c\u4fe1\u53f7:<\/p>\n<ul>\n<li>Google Business Profile \u5b8c\u5584<\/li>\n<li>Wikipedia \u54c1\u724c\u6761\u76ee<\/li>\n<li>\u793e\u4ea4\u5a92\u4f53\u4e00\u81f4\u6027<\/li>\n<\/ul>\n<h2>\u4e94\u3001\u88ab\u5ffd\u89c6\u7684 3 \u4e2a\u65b0\u6392\u540d\u4fe1\u53f7<\/h2>\n<h3>\u4fe1\u53f7 1:\u89c6\u9891\u5185\u5bb9\u5360\u6bd4<\/h3>\n<p>\u9875\u9762\u5d4c\u5165\u76f8\u5173\u89c6\u9891(YouTube \u6216\u7ad9\u5185)\u7684\u9875\u9762,\u6392\u540d\u5e73\u5747\u9ad8 15%\u3002<\/p>\n<h3>\u4fe1\u53f7 2:\u5185\u5bb9\u6301\u7eed\u66f4\u65b0<\/h3>\n<p>\u8001\u6587\u7ae0\u5b9a\u671f\u66f4\u65b0(\u52a0\u6570\u636e\u3001\u52a0\u6848\u4f8b\u3001\u6539\u65e5\u671f),\u6bd4\u65b0\u5199\u6587\u7ae0\u66f4\u5feb\u83b7\u5f97\u6392\u540d\u3002<\/p>\n<h3>\u4fe1\u53f7 3:\u7528\u6237\u4e92\u52a8<\/h3>\n<p>\u8bc4\u8bba\u533a\u6d3b\u8dc3\u3001\u9875\u9762\u88ab\u8f6c\u53d1\u5230\u793e\u4ea4\u5a92\u4f53,\u90fd\u662f\u9690\u6027\u6743\u91cd\u4fe1\u53f7\u3002<\/p>\n<h2>\u516d\u30012026 SEO 6 \u5927\u7981\u5fcc<\/h2>\n<ol>\n<li>AI \u6279\u91cf\u751f\u6210\u4f4e\u8d28\u5185\u5bb9(\u4f1a\u88ab Helpful Content \u7b97\u6cd5\u6e05\u96f6)<\/li>\n<li>\u8fc7\u5ea6\u5806\u780c\u5173\u952e\u8bcd(2015 \u5e74\u7684\u73a9\u6cd5\u65e9\u5c31\u5931\u6548)<\/li>\n<li>\u8d2d\u4e70\u4f4e\u8d28\u5916\u94fe(\u53ef\u80fd\u89e6\u53d1\u624b\u52a8\u60e9\u7f5a)<\/li>\n<li>\u5ffd\u89c6\u79fb\u52a8\u7aef(2024 \u5e74\u540e\u79fb\u52a8\u4f18\u5148\u7d22\u5f15\u5168\u9762\u751f\u6548)<\/li>\n<li>Core Web Vitals \u4e0d\u8fbe\u6807(LCP &gt; 4s \u4f1a\u6389\u6743\u91cd)<\/li>\n<li>\u76f2\u76ee\u8ffd\u6c42\u9875\u9762\u6570\u91cf(1000 \u7bc7\u6c34\u6587\u4e0d\u5982 100 \u7bc7\u6df1\u5ea6\u6587)<\/li>\n<\/ol>\n<h2>\u4e03\u3001\u4f01\u4e1a 2026 SEO \u884c\u52a8\u6e05\u5355<\/h2>\n<ol>\n<li>\u7b2c 1 \u5468:\u7528 GSC + PSI \u5168\u7ad9\u8bca\u65ad,\u627e\u51fa Core Web Vitals \u95ee\u9898<\/li>\n<li>\u7b2c 2-4 \u5468:E-E-A-T \u5f3a\u5316(\u4f5c\u8005\u9875\u3001\u516c\u53f8\u9875\u3001\u8d44\u8d28)<\/li>\n<li>\u7b2c 5-8 \u5468:\u91cd\u5199\u8001\u6587\u7ae0,\u52a0\u6570\u636e\/\u6848\u4f8b\/\u7ed3\u6784\u5316<\/li>\n<li>\u7b2c 9-12 \u5468:\u6bcf\u5468 2-3 \u7bc7\u65b0\u6df1\u5ea6\u5185\u5bb9 + \u7ed3\u6784\u5316\u6570\u636e<\/li>\n<li>\u6301\u7eed:GSC \u6570\u636e\u5468\u590d\u76d8,\u9488\u5bf9\u6027\u4f18\u5316<\/li>\n<\/ol>\n<p><strong>\u77f3\u5bb6\u5e84\u6977\u8f69\u7f51\u7edc<\/strong>\u4e13\u6ce8\u72ec\u7acb\u7ad9\u8c37\u6b4c SEO \u5168\u94fe\u8def\u670d\u52a1,10 \u5e74\u5b9e\u6218 800+ \u5ba2\u6237\u3002\u54a8\u8be2\u7535\u8bdd <strong>15632118538<\/strong>\u3002<\/p>\n<p><!-- kx-related-v2 --><\/p>\n<div class=\"kx-related-reading\" style=\"margin:36px 0 20px;padding:22px 26px;background:linear-gradient(135deg,#F0F7FF 0%,#F8FAFC 100%);border-left:4px solid #0A2540;border-radius:8px;\">\n<h3 style=\"margin:0 0 14px;font-size:17px;color:#0A2540;\">\ud83d\udcda \u5ef6\u4f38\u9605\u8bfb \u00b7 \u76f8\u5173\u4e3b\u9898\u6df1\u5ea6\u6587\u7ae0<\/h3>\n<div style=\"display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;\">\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-vs-social-media-vs-alibaba-comparison\/\">\u8c37\u6b4c SEO vs \u6d77\u5916\u793e\u5a92 vs \u963f\u91cc\u56fd\u9645\u7ad9\uff1a\u5916\u8d38\u83b7\u5ba2\u4e09\u5927\u6e20\u9053\u6df1\u5ea6\u5bf9\u6bd4<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/wenxin-baidu-ai-optimization\/\">\u6587\u5fc3\u4e00\u8a00 SEO \u4f18\u5316\u5168\u653b\u7565\uff1a\u767e\u5ea6\u7cfb AI \u6d41\u91cf\u600e\u4e48\u62a2<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/1688-power-merchant-upgrade\/\">1688 \u5b9e\u529b\u5546\u5bb6\u600e\u4e48\u5347\u7ea7\uff1f\u7533\u8bf7\u6761\u4ef6 + \u6392\u540d\u63d0\u5347 5 \u5927\u5173\u952e<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-keyword-research-free-tools\/\">\u8c37\u6b4c\u5173\u952e\u8bcd\u7814\u7a76 5 \u5927\u514d\u8d39\u5de5\u5177\u5b9e\u6218\uff08\u542b Search Console + Keyword Planner\uff09<\/a><\/li>\n<\/ul>\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/geo-vs-seo-differences\/\">GEO \u4e0e SEO \u6709\u4ec0\u4e48\u533a\u522b\uff1f2026 \u5e74\u4f01\u4e1a\u5fc5\u61c2\u7684\u6838\u5fc3\u5dee\u5f02<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-eeat-experience-authority-building\/\">\u8c37\u6b4c EEAT \u6df1\u5ea6\u89e3\u6790\uff1aExperience 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\u4e0a\u7ebf\u540e\u4f01\u4e1a\u8be5\u5982\u4f55\u8c03\u6574 SEO 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