{"id":74,"date":"2026-06-24T11:00:00","date_gmt":"2026-06-24T03:00:00","guid":{"rendered":"https:\/\/hbkaixuan.cn\/news\/schema-org-rich-results-guide\/"},"modified":"2026-07-12T18:45:44","modified_gmt":"2026-07-12T10:45:44","slug":"schema-org-rich-results-guide","status":"publish","type":"post","link":"https:\/\/hbkaixuan.cn\/news\/schema-org-rich-results-guide\/","title":{"rendered":"\u72ec\u7acb\u7ad9 Schema.org \u7ed3\u6784\u5316\u6570\u636e\u5b8c\u6574\u914d\u7f6e\uff08\u8c37\u6b4c Rich Result \u4f18\u5316\uff09"},"content":{"rendered":"<p><strong>\u6838\u5fc3\u6458\u8981\uff1a<\/strong>Schema.org \u7ed3\u6784\u5316\u6570\u636e\u8ba9\u60a8\u7684\u641c\u7d22\u7ed3\u679c\u663e\u793a\u8bc4\u5206\u3001\u4ef7\u683c\u3001\u56fe\u7247\u3001FAQ \u7b49\u5bcc\u5a92\u4f53,CTR \u5e73\u5747\u63d0\u5347 30%\u3002\u672c\u6587\u7ed9\u51fa 10 \u5927\u5e38\u7528 schema \u7c7b\u578b\u7684\u5b8c\u6574\u4ee3\u7801\u6a21\u677f + \u9a8c\u8bc1\u5de5\u5177\u3002<\/strong><\/p>\n<h2>\u4e00\u3001\u4ec0\u4e48\u662f Schema.org \/ Rich Results<\/h2>\n<p>Schema.org \u662f Google\/Bing\/Yandex\/Yahoo \u5171\u540c\u7ef4\u62a4\u7684\u7ed3\u6784\u5316\u6570\u636e\u8bcd\u6c47\u8868\u3002\u7528 JSON-LD \u683c\u5f0f\u5d4c\u5165\u7f51\u9875,\u8ba9\u641c\u7d22\u5f15\u64ce&#8221;\u8bfb\u61c2&#8221;\u9875\u9762\u5185\u5bb9\u3002<\/p>\n<p>\u505a\u597d\u540e,\u8c37\u6b4c\u641c\u7d22\u7ed3\u679c\u91cc\u4f1a\u663e\u793a:<\/p>\n<ul>\n<li>\u4ea7\u54c1:\u4ef7\u683c + \u661f\u7ea7\u8bc4\u5206<\/li>\n<li>\u83dc\u8c31:\u70f9\u996a\u65f6\u95f4 + \u56fe\u7247<\/li>\n<li>FAQ:\u6298\u53e0\u95ee\u7b54<\/li>\n<li>\u9762\u5305\u5c51\u5bfc\u822a<\/li>\n<li>\u516c\u53f8\u540d + \u661f\u7ea7\u8bc4\u5206<\/li>\n<li>\u89c6\u9891\u7f29\u7565\u56fe<\/li>\n<\/ul>\n<h2>\u4e8c\u300110 \u5927\u5e38\u7528 Schema \u7c7b\u578b<\/h2>\n<h3>1. Organization(\u7ec4\u7ec7)<\/h3>\n<pre>{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Organization\",\n  \"name\": \"\u77f3\u5bb6\u5e84\u6977\u8f69\u7f51\u7edc\",\n  \"url\": \"https:\/\/hbkaixuan.cn\",\n  \"logo\": \"https:\/\/hbkaixuan.cn\/logo.png\",\n  \"telephone\": \"15632118538\",\n  \"address\": {\n    \"@type\": \"PostalAddress\",\n    \"streetAddress\": \"\u6865\u897f\u533a\u4e2d\u534e\u5357\u5927\u8857473\u53f7\",\n    \"addressLocality\": \"\u77f3\u5bb6\u5e84\",\n    \"addressCountry\": \"CN\"\n  }\n}<\/pre>\n<h3>2. LocalBusiness(\u672c\u5730\u5546\u5bb6)<\/h3>\n<pre>{\n  \"@type\": \"LocalBusiness\",\n  \"name\": \"...\",\n  \"openingHours\": \"Mo-Fr 09:00-18:00\",\n  \"priceRange\": \"$$\"\n}<\/pre>\n<h3>3. Product(\u4ea7\u54c1)<\/h3>\n<pre>{\n  \"@type\": \"Product\",\n  \"name\": \"GEO \u4f18\u5316 90 \u5929\u52a0\u901f\u5305\",\n  \"offers\": {\n    \"@type\": \"Offer\",\n    \"price\": \"20000\",\n    \"priceCurrency\": \"CNY\"\n  },\n  \"aggregateRating\": {\n    \"@type\": \"AggregateRating\",\n    \"ratingValue\": \"4.8\",\n    \"reviewCount\": \"89\"\n  }\n}<\/pre>\n<h3>4. Article(\u6587\u7ae0)<\/h3>\n<pre>{\n  \"@type\": \"Article\",\n  \"headline\": \"GEO \u662f\u4ec0\u4e48\",\n  \"datePublished\": \"2026-06-30\",\n  \"author\": {\"@type\": \"Organization\", \"name\": \"\u6977\u8f69\u7f51\u7edc\"}\n}<\/pre>\n<h3>5. FAQPage(FAQ \u9875)<\/h3>\n<pre>{\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"\u4ec0\u4e48\u662f GEO?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"GEO \u5373\u751f\u6210\u5f0f\u5f15\u64ce\u4f18\u5316...\"\n    }\n  }]\n}<\/pre>\n<h3>6. BreadcrumbList(\u9762\u5305\u5c51)<\/h3>\n<pre>{\n  \"@type\": \"BreadcrumbList\",\n  \"itemListElement\": [{\n    \"@type\": \"ListItem\",\n    \"position\": 1, \"name\": \"\u9996\u9875\", \"item\": \"http:\/\/...\"\n  }]\n}<\/pre>\n<h3>7. Review(\u8bc4\u8bba)<\/h3>\n<pre>{\n  \"@type\": \"Review\",\n  \"reviewRating\": {\n    \"@type\": \"Rating\", \"ratingValue\": \"5\"\n  },\n  \"author\": {\"@type\": \"Person\", \"name\": \"...\"}\n}<\/pre>\n<h3>8. VideoObject(\u89c6\u9891)<\/h3>\n<pre>{\n  \"@type\": \"VideoObject\",\n  \"name\": \"\u6807\u9898\",\n  \"thumbnailUrl\": \"...\",\n  \"uploadDate\": \"2026-06-30\",\n  \"duration\": \"PT2M30S\"\n}<\/pre>\n<h3>9. Event(\u6d3b\u52a8)<\/h3>\n<pre>{\n  \"@type\": \"Event\",\n  \"name\": \"GEO \u5927\u4f1a\",\n  \"startDate\": \"2026-08-15T09:00\",\n  \"location\": {\"@type\": \"Place\", \"name\": \"\u5317\u4eac\u56fd\u5bb6\u4f1a\u8bae\u4e2d\u5fc3\"}\n}<\/pre>\n<h3>10. Recipe(\u83dc\u8c31)<\/h3>\n<pre>{\n  \"@type\": \"Recipe\",\n  \"name\": \"...\",\n  \"cookTime\": \"PT30M\",\n  \"recipeIngredient\": [...]\n}<\/pre>\n<h2>\u4e09\u3001\u9a8c\u8bc1\u5de5\u5177<\/h2>\n<ul>\n<li><strong>Google Rich Results Test<\/strong>: https:\/\/search.google.com\/test\/rich-results<\/li>\n<li><strong>Schema Markup Validator<\/strong>: https:\/\/validator.schema.org<\/li>\n<li><strong>Google Search Console \u2192 \u589e\u5f3a\u529f\u80fd<\/strong>: \u663e\u793a\u5df2\u8bc6\u522b\u7684 schema \u6570\u636e<\/li>\n<\/ul>\n<h2>\u56db\u3001\u90e8\u7f72\u65b9\u5f0f<\/h2>\n<h3>4.1 \u624b\u52a8\u5d4c\u5165 head<\/h3>\n<pre>&lt;script type=\"application\/ld+json\"&gt;\n{...}\n&lt;\/script&gt;<\/pre>\n<h3>4.2 WordPress \u63d2\u4ef6<\/h3>\n<ul>\n<li>Yoast SEO(\u57fa\u7840 Article + Organization)<\/li>\n<li>Schema Pro(\u5168 schema \u5e93,\u53ef\u89c6\u5316\u914d\u7f6e)<\/li>\n<li>RankMath(\u514d\u8d39\u4e14\u5b8c\u6574)<\/li>\n<\/ul>\n<h3>4.3 Shopify<\/h3>\n<p>\u5927\u90e8\u5206\u4e3b\u9898\u81ea\u5e26\u57fa\u7840 Product schema,\u9700\u8981\u989d\u5916\u7684\u7528 SEO \u63d2\u4ef6\u8865\u5145\u3002<\/p>\n<h2>\u4e94\u30015 \u5927\u5e38\u89c1\u9519\u8bef<\/h2>\n<ol>\n<li>\u7c7b\u578b\u9009\u9519(\u516c\u53f8\u7528 Corporation \u800c\u4e0d\u662f LocalBusiness)<\/li>\n<li>\u5b57\u6bb5\u7f3a\u5931(Product \u6ca1 offers \u65e0\u6cd5\u663e\u793a\u4ef7\u683c)<\/li>\n<li>\u4fe1\u606f\u4e0d\u4e00\u81f4(schema \u8bf4\u7535\u8bdd A,\u9875\u9762\u663e\u793a B)<\/li>\n<li>\u865a\u5047\u4fe1\u606f(\u634f\u9020\u8bc4\u5206,\u53ef\u80fd\u88ab\u4eba\u5de5\u60e9\u7f5a)<\/li>\n<li>\u6ca1 @context(\u5fc5\u987b\u4ee5 &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221; \u5f00\u5934)<\/li>\n<\/ol>\n<h2>\u516d\u3001Rich Results \u6548\u679c<\/h2>\n<table>\n<thead>\n<tr>\n<th>Schema \u7c7b\u578b<\/th>\n<th>CTR \u63d0\u5347<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>FAQPage<\/td>\n<td>+45%<\/td>\n<\/tr>\n<tr>\n<td>Product (\u542b\u8bc4\u5206)<\/td>\n<td>+35%<\/td>\n<\/tr>\n<tr>\n<td>Recipe<\/td>\n<td>+40%<\/td>\n<\/tr>\n<tr>\n<td>BreadcrumbList<\/td>\n<td>+10%<\/td>\n<\/tr>\n<tr>\n<td>VideoObject<\/td>\n<td>+30%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u4e03\u3001\u4f01\u4e1a\u914d\u7f6e checklist<\/h2>\n<ul>\n<li>\u9996\u9875:Organization \u5fc5\u914d<\/li>\n<li>\u4ea7\u54c1\u9875:Product \u5fc5\u914d<\/li>\n<li>\u6587\u7ae0\u9875:Article \u5fc5\u914d<\/li>\n<li>FAQ \u9875:FAQPage \u5fc5\u914d<\/li>\n<li>\u6240\u6709\u9875:BreadcrumbList \u5fc5\u914d<\/li>\n<li>\u6bcf\u5b63\u7528 Rich Result Test \u5168\u7ad9\u626b\u4e00\u6b21<\/li>\n<\/ul>\n<p><strong>\u77f3\u5bb6\u5e84\u6977\u8f69\u7f51\u7edc<\/strong>\u63d0\u4f9b\u5168\u7ad9 Schema.org \u90e8\u7f72\u670d\u52a1\u3002\u54a8\u8be2\u7535\u8bdd <strong>15632118538<\/strong>\u3002<\/p>\n<p><!-- kx-related-v2 --><\/p>\n<div class=\"kx-related-reading\" style=\"margin:36px 0 20px;padding:22px 26px;background:linear-gradient(135deg,#F0F7FF 0%,#F8FAFC 100%);border-left:4px solid #0A2540;border-radius:8px;\">\n<h3 style=\"margin:0 0 14px;font-size:17px;color:#0A2540;\">\ud83d\udcda \u5ef6\u4f38\u9605\u8bfb \u00b7 \u76f8\u5173\u4e3b\u9898\u6df1\u5ea6\u6587\u7ae0<\/h3>\n<div style=\"display:grid;grid-template-columns:1fr 1fr;gap:8px 24px;\">\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/foreign-trade-b2b-geo-chatgpt-guide\/\">\u5916\u8d38 B2B \u72ec\u7acb\u7ad9 GEO \u4f18\u5316\uff1a\u8ba9 ChatGPT \u4e3b\u52a8\u5f15\u7528\u4f60\u7684\u5b8c\u6574\u65b9\u6848<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-analytics-tools\/\">\u8c37\u6b4c SEO \u6570\u636e\u5206\u6790\u5de5\u5177\u5168\u6307\u5357\uff08GSC + GA4 + Ahrefs + SEMrush \u4f7f\u7528\u624b\u518c\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-website-building-solution-comparison\/\">\u8c37\u6b4c SEO \u5efa\u7ad9\u65b9\u6848\u5bf9\u6bd4\uff1aWordPress \/ Shopify \/ \u72ec\u7acb\u5f00\u53d1 \/ SaaS \u5168\u89e3<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-keyword-research-free-tools\/\">\u8c37\u6b4c\u5173\u952e\u8bcd\u7814\u7a76 5 \u5927\u514d\u8d39\u5de5\u5177\u5b9e\u6218\uff08\u542b Search Console + Keyword Planner\uff09<\/a><\/li>\n<\/ul>\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/factory-domestic-to-export-google-seo-value\/\">\u5de5\u5382\u5185\u8f6c\u5916\u4e3a\u4ec0\u4e48\u8981\u505a\u8c37\u6b4c SEO\uff1a3 \u5927\u6218\u7565\u4ef7\u503c\u4e0e ROI \u62c6\u89e3<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/jsonld-structured-data-guide\/\">\u7ed3\u6784\u5316\u6570\u636e JSON-LD \u600e\u4e48\u505a\uff1fGEO \u5fc5\u5907\u7684\u6280\u672f\u914d\u7f6e<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-vs-social-media-vs-alibaba-comparison\/\">\u8c37\u6b4c SEO vs \u6d77\u5916\u793e\u5a92 vs \u963f\u91cc\u56fd\u9645\u7ad9\uff1a\u5916\u8d38\u83b7\u5ba2\u4e09\u5927\u6e20\u9053\u6df1\u5ea6\u5bf9\u6bd4<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-keyword-mining-development-methodology\/\">\u5173\u952e\u8bcd\u6316\u6398\u4e0e\u5f00\u53d1\u5b9e\u6218\uff1a\u4ece\u79cd\u5b50\u8bcd\u5230\u5173\u952e\u8bcd\u77e9\u9635\u7684\u5b8c\u6574\u65b9\u6cd5\u8bba<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><!-- \/kx-related-v2 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Schema.org \u662f\u8ba9\u8c37\u6b4c Rich Results \u663e\u793a\u60a8\u5185\u5bb9\u7684\u5173\u952e\u3002\u672c\u6587\u7ed9\u51fa 10 \u5927\u5e38\u7528 schema \u7c7b\u578b\u4ee3\u7801\u6a21\u677f\u3001\u9a8c\u8bc1\u65b9\u6cd5\u3001\u90e8\u7f72\u5b9e\u64cd\u3002\u505a\u5b8c Rich Results,CTR \u63d0\u5347 30%+\u3002<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[163,93,197,211],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-seo","tag-schema","tag-schema-org","tag-website","tag-google"],"_links":{"self":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":1,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":195,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts\/74\/revisions\/195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}