{"id":76,"date":"2026-06-22T16:00:00","date_gmt":"2026-06-22T08:00:00","guid":{"rendered":"https:\/\/hbkaixuan.cn\/news\/google-seo-competitor-analysis\/"},"modified":"2026-07-12T18:45:45","modified_gmt":"2026-07-12T10:45:45","slug":"google-seo-competitor-analysis","status":"publish","type":"post","link":"https:\/\/hbkaixuan.cn\/news\/google-seo-competitor-analysis\/","title":{"rendered":"\u8c37\u6b4c SEO \u7ade\u54c1\u5206\u6790 4 \u6b65\u6cd5\uff08Screaming Frog + Ahrefs \u5b9e\u6218\uff09"},"content":{"rendered":"<p><strong>\u6838\u5fc3\u6458\u8981\uff1a<\/strong>\u6210\u529f\u7684 SEO \u4e00\u534a\u9760\u81ea\u5df1\u52aa\u529b,\u4e00\u534a\u9760\u4e86\u89e3\u5bf9\u624b\u3002\u672c\u6587\u7ed9\u51fa 4 \u6b65\u7ade\u54c1\u5206\u6790\u6cd5 + \u5177\u4f53\u5de5\u5177\u64cd\u4f5c,\u8ba9\u60a8\u5728 30 \u5929\u5185\u6478\u6e05 5 \u5927\u7ade\u54c1\u7684 SEO \u7b56\u7565\u3002<\/strong><\/p>\n<h2>\u4e00\u3001\u7b2c 1 \u6b65:\u8bc6\u522b\u771f\u6b63\u7684 SEO \u7ade\u54c1<\/h2>\n<h3>1.1 \u8c01\u662f SEO \u7ade\u54c1<\/h3>\n<p>SEO \u7ade\u54c1 \u2260 \u4e1a\u52a1\u7ade\u54c1\u3002SEO \u7ade\u54c1\u662f&#8221;\u5728\u8c37\u6b4c\u4e0a\u548c\u4f60\u4e89\u62a2\u540c\u6279\u5173\u952e\u8bcd\u7684\u7f51\u7ad9&#8221;,\u53ef\u80fd\u5305\u62ec:<\/p>\n<ul>\n<li>\u4e1a\u52a1\u76f4\u63a5\u7ade\u54c1<\/li>\n<li>\u7efc\u5408\u5e73\u53f0(\u963f\u91cc\/\u4e9a\u9a6c\u900a\/\u767e\u5ea6\u767e\u79d1)<\/li>\n<li>\u884c\u4e1a\u5a92\u4f53(TechCrunch\/36Kr)<\/li>\n<li>\u77e5\u4e4e\/Reddit \u7b49 UGC \u7ad9<\/li>\n<\/ul>\n<h3>1.2 5 \u4e2a\u8bc6\u522b\u65b9\u6cd5<\/h3>\n<ol>\n<li>\u4f60\u7684 10 \u4e2a\u6838\u5fc3\u5173\u952e\u8bcd,\u8c37\u6b4c\u641c\u7d22,\u8bb0\u5f55\u6392\u540d\u524d 10 \u7684\u7ad9<\/li>\n<li>Ahrefs Site Explorer \u2192 Competing Domains,\u5217\u51fa\u6d41\u91cf\u6700\u76f8\u4f3c\u7684\u7ad9<\/li>\n<li>SEMrush Organic Research \u2192 Competitors<\/li>\n<li>\u95ee\u5ba2\u6237&#8221;\u4f60\u8fd8\u770b\u8fc7\u54ea\u4e9b\u7ad9&#8221;<\/li>\n<li>\u6d4f\u89c8\u5668\u63d2\u4ef6 SimilarWeb \u770b\u4f60\u81ea\u5df1\u7ad9\u7684\u63a8\u8350<\/li>\n<\/ol>\n<h3>1.3 \u9009\u51fa 3-5 \u4e2a\u6838\u5fc3\u7ade\u54c1<\/h3>\n<p>\u4e0d\u8981\u8d2a\u591a,\u805a\u7126\u6700\u76f8\u5173\u7684 3-5 \u5bb6\u6df1\u5ea6\u5206\u6790\u3002<\/p>\n<h2>\u4e8c\u3001\u7b2c 2 \u6b65:\u5173\u952e\u8bcd\u6df1\u5ea6\u62c6\u89e3<\/h2>\n<h3>2.1 \u7528 Ahrefs Site Explorer<\/h3>\n<ol>\n<li>\u8f93\u5165\u7ade\u54c1\u57df\u540d<\/li>\n<li>\u70b9 Organic Keywords \u2192 \u5bfc\u51fa CSV<\/li>\n<li>\u770b\u7ade\u54c1\u6392\u540d 1-10 \u7684\u5173\u952e\u8bcd<\/li>\n<li>\u627e\u51fa\u4f60\u8fd8\u6ca1\u505a\u7684\u9ad8\u4ef7\u503c\u8bcd<\/li>\n<\/ol>\n<h3>2.2 Content Gap Analysis(\u5185\u5bb9\u7f3a\u53e3\u5206\u6790)<\/h3>\n<p>Ahrefs \u795e\u5668:<\/p>\n<ol>\n<li>\u8f93\u5165\u4f60\u81ea\u5df1 + 3-5 \u4e2a\u7ade\u54c1<\/li>\n<li>\u70b9 Content Gap<\/li>\n<li>\u7cfb\u7edf\u5217\u51fa:\u6240\u6709\u7ade\u54c1\u90fd\u6709\u6392\u540d\u4f46\u4f60\u6ca1\u6709\u7684\u5173\u952e\u8bcd<\/li>\n<li>\u8fd9\u4e9b\u5c31\u662f\u4f60\u7684&#8221;\u5fc5\u62a2\u8bcd&#8221;<\/li>\n<\/ol>\n<h3>2.3 \u8f93\u51fa\u683c\u5f0f<\/h3>\n<table>\n<thead>\n<tr>\n<th>\u5173\u952e\u8bcd<\/th>\n<th>\u4f60\u7684\u6392\u540d<\/th>\n<th>\u7ade\u54c1 A<\/th>\n<th>\u7ade\u54c1 B<\/th>\n<th>\u7ade\u54c1 C<\/th>\n<th>\u6708\u641c\u7d22\u91cf<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>&#8230;<\/td>\n<td>\u65e0<\/td>\n<td>3<\/td>\n<td>5<\/td>\n<td>7<\/td>\n<td>1200<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>\u4e09\u3001\u7b2c 3 \u6b65:\u5916\u94fe\u5256\u9762\u5206\u6790<\/h2>\n<h3>3.1 \u7528 Ahrefs Backlink Profile<\/h3>\n<ul>\n<li>\u7ade\u54c1\u7684 Referring Domains(\u5f15\u7528\u57df\u6570)<\/li>\n<li>\u7ade\u54c1\u7684 DR(Domain Rating)<\/li>\n<li>\u5916\u94fe\u589e\u957f\u901f\u5ea6<\/li>\n<li>Top \u5f15\u7528\u9875\u9762<\/li>\n<\/ul>\n<h3>3.2 \u590d\u5236\u6210\u529f\u7684\u5916\u94fe<\/h3>\n<ol>\n<li>\u627e\u7ade\u54c1\u7684 Top 100 \u5916\u94fe<\/li>\n<li>\u5206\u6790\u8fd9\u4e9b\u5916\u94fe\u662f\u600e\u4e48\u83b7\u5f97\u7684(\u5ba2\u5ea7\u535a\u5ba2\/\u8d44\u6e90\u9875\/\u65b0\u95fb\u7a3f)<\/li>\n<li>\u8054\u7cfb\u76f8\u540c\u7ad9\u70b9,\u63a8\u8350\u4f60\u7684\u5185\u5bb9<\/li>\n<li>\u5178\u578b\u8f6c\u5316\u7387:5-15% \u80fd\u62ff\u5230\u540c\u7b49\u5916\u94fe<\/li>\n<\/ol>\n<h3>3.3 \u627e\u7ade\u54c1\u7684\u6b7b\u94fe\u673a\u4f1a<\/h3>\n<p>Ahrefs Broken Backlinks \u627e\u7ade\u54c1\u7684\u6b7b\u94fe,\u5199\u66ff\u4ee3\u5185\u5bb9,\u63a8\u8350\u66ff\u6362\u3002<\/p>\n<h2>\u56db\u3001\u7b2c 4 \u6b65:\u5185\u5bb9\u7b56\u7565\u590d\u76d8<\/h2>\n<h3>4.1 \u7528 Screaming Frog \u5168\u7ad9\u722c\u53d6<\/h3>\n<ol>\n<li>\u8f93\u5165\u7ade\u54c1\u57df\u540d,\u722c\u5168\u7ad9<\/li>\n<li>\u5bfc\u51fa\u6240\u6709 URL\u3001Title\u3001H1\u3001Meta Description<\/li>\n<li>\u770b\u7ade\u54c1\u7684\u5185\u5bb9\u7ed3\u6784\u3001\u5173\u952e\u8bcd\u5bc6\u5ea6<\/li>\n<\/ol>\n<h3>4.2 \u627e\u7ade\u54c1\u7684\u7206\u6b3e\u6587\u7ae0<\/h3>\n<p>\u7528 Ahrefs Top Pages:<\/p>\n<ul>\n<li>\u6309\u6d41\u91cf\u6392\u5e8f,\u524d 20 \u7bc7 = \u7ade\u54c1\u7206\u6b3e<\/li>\n<li>\u770b\u8fd9\u4e9b\u6587\u7ae0\u7684\u8bdd\u9898\u3001\u7ed3\u6784\u3001\u5b57\u6570<\/li>\n<li>\u505a\u4e00\u7bc7\u66f4\u597d\u7684(Skyscraper \u6280\u672f)<\/li>\n<\/ul>\n<h3>4.3 \u5185\u5bb9\u66f4\u65b0\u9891\u7387<\/h3>\n<p>\u770b\u7ade\u54c1\u6bcf\u6708\u53d1\u591a\u5c11\u65b0\u5185\u5bb9,\u4f60\u8981\u81f3\u5c11\u5339\u914d\u4ed6\u4eec\u7684\u4ea7\u80fd\u3002<\/p>\n<h2>\u4e94\u3001\u7ade\u54c1\u5206\u6790\u62a5\u544a\u6a21\u677f<\/h2>\n<ul>\n<li>\u7ade\u54c1\u57fa\u672c\u4fe1\u606f(\u57df\u540d\/DR\/\u6708\u6d41\u91cf\u4f30\u7b97)<\/li>\n<li>Top 20 \u5173\u952e\u8bcd<\/li>\n<li>Content Gap 100 \u4e2a\u5f85\u62a2\u8bcd<\/li>\n<li>Top 30 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style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-ai-overviews-seo-strategy\/\">\u8c37\u6b4c AI Overviews \u65f6\u4ee3 SEO \u65b0\u7b56\u7565\uff1a\u5982\u4f55\u88ab AI \u641c\u7d22\u7b54\u6848\u5f15\u7528<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-crawl-budget-optimization-guide\/\">\u8c37\u6b4c\u722c\u866b\u6293\u53d6\u9884\u7b97\uff08Crawl Budget\uff09\u4f18\u5316\u5b8c\u6574\u6307\u5357<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-backlink-strategy-2026\/\">\u8c37\u6b4c\u5916\u94fe\u5efa\u8bbe 2026 \u65b0\u73a9\u6cd5\uff08\u907f\u5f00\u7b97\u6cd5\u60e9\u7f5a + 3 \u7c7b\u9ad8\u8d28\u91cf\u5916\u94fe\u6e90\uff09<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-vs-social-media-vs-alibaba-comparison\/\">\u8c37\u6b4c SEO vs \u6d77\u5916\u793e\u5a92 vs \u963f\u91cc\u56fd\u9645\u7ad9\uff1a\u5916\u8d38\u83b7\u5ba2\u4e09\u5927\u6e20\u9053\u6df1\u5ea6\u5bf9\u6bd4<\/a><\/li>\n<\/ul>\n<ul style=\"margin:0;padding-left:20px;line-height:1.9;list-style:disc;\">\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/wenxin-baidu-ai-optimization\/\">\u6587\u5fc3\u4e00\u8a00 SEO \u4f18\u5316\u5168\u653b\u7565\uff1a\u767e\u5ea6\u7cfb AI \u6d41\u91cf\u600e\u4e48\u62a2<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-penalty-recovery\/\">\u8c37\u6b4c SEO \u60e9\u7f5a\u6062\u590d\uff1a\u624b\u52a8 vs \u7b97\u6cd5\u5904\u7f5a\u7684 6 \u6b65\u81ea\u6551\u6307\u5357<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/google-seo-website-building-solution-comparison\/\">\u8c37\u6b4c SEO \u5efa\u7ad9\u65b9\u6848\u5bf9\u6bd4\uff1aWordPress \/ Shopify \/ \u72ec\u7acb\u5f00\u53d1 \/ SaaS \u5168\u89e3<\/a><\/li>\n<li><a href=\"https:\/\/hbkaixuan.cn\/news\/factory-domestic-to-export-google-seo-value\/\">\u5de5\u5382\u5185\u8f6c\u5916\u4e3a\u4ec0\u4e48\u8981\u505a\u8c37\u6b4c SEO\uff1a3 \u5927\u6218\u7565\u4ef7\u503c\u4e0e ROI \u62c6\u89e3<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><!-- \/kx-related-v2 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e0d\u505a\u7ade\u54c1\u5206\u6790\u7684 SEO \u662f\u76f2\u4eba\u6478\u8c61\u3002\u672c\u6587\u7ed9\u51fa 4 \u6b65\u7ade\u54c1\u5206\u6790\u6cd5:\u8bc6\u522b\u7ade\u54c1\u3001\u62c6\u89e3\u5173\u952e\u8bcd\u3001\u5206\u6790\u5916\u94fe\u3001\u590d\u76d8\u5185\u5bb9,\u4ee5\u53ca Screaming Frog + Ahrefs \u8054\u5408\u5b9e\u6218\u6280\u5de7\u3002<\/p>\n","protected":false},"author":1,"featured_media":38,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[8,211],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-seo","tag-seo","tag-google"],"_links":{"self":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":1,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":200,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/posts\/76\/revisions\/200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hbkaixuan.cn\/news\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}